Allegacy is a credit union that has headquarters in Winston Salem, North Carolina. As a no-profit organization, it focuses on providing high-quality financial services to help its members reach their goals. It started as an organization that only served the employees of a single company. But with massive growth over the decades, it is now a large organization that helps the employees, and their families, of hundreds of companies.
Our collaboration with Allegacy started in March 2017. The company’s online presence was very small, and the SEO state of the website was almost non-existent. It didn’t even have a single keyword on the first page of search results. The goals and requirements were obvious. A long-term plan that would make our client one of the online leaders in the region. So, the journey started.
Google Organic
Google Organic
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Targeting the wrong audience is expensive and inefficient. Professional keyword research will identify the best search terms for your business.
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You should know that SEO is a long-term solution. So, it takes a while before the results appear. The amount of time needed depends on the capabilities of the agency. It took our agency only 3 months to show our clients visible results. One of the selected keywords reached the 3rd position, reaching the first page, and another keyword reached the 16th position in SERPs.
The collaboration continued, and the results had constant growth. After the collaboration period reached a year, half of the keywords approached the first page in search results. The SEO efforts continued. And by January 2019, all the keywords of our client were on the first and second pages of SERPs. The results were exemplary, and the goals were getting closer.
Until January 2022, the goals were more than achieved, and the results continued to increase. By then, the company had 9288 keywords indexed by Google, with 711 of them reaching the first page. The increase in organic website visitors is also continuing to increase. In the last 2 years, Allegacy had a 13% increase in the monthly visitors. The overall results of the collaboration are astounding. And they prove the skill levels and experience of our agency.
You can consider this collaboration as another example of why an online business needs long-term SEO efforts. Although the progress starts slowly, the growth can reach exponential growth levels. Thus, the investment made brings returns higher than any other form of online marketing. Of course, you will need to collaborate with a reliable SEO agency, such as Gamit, that has both the skills and the experience needed to produce this level of results.
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