TopNotch is an IT support company with offices in Charlottesville, Richmond, and Washington D.C. It was founded in 1999 and is a family-held private company. With more than 2 decades of experience in the field, it can cover the needs of both commercial and residential clients. The company prides itself on the top skills of its employees as well as the satisfaction of its clients.
Having a target market comprised of 3 regions, the goals of our client were to dominate the search results for the local SEO rankings. The keywords chosen reflected the decision, and our collaboration started. Although TopNotch didn’t choose a monthly plan, we conducted several online marketing campaigns for the company. The collaboration still continues, and the results we produce continue to increase.
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The SEO state of our client’s website was in relatively good condition. Proving that even though the company is not specialized in SEO, nor online marketing, its adaptability and understanding of IT and technology-related fields is high. But the collaboration with professionals in the SEO field showcased that the best alternative is to focus on the core values of the company and outsource the rest.
The campaigns that our professional SEO agency conducted were able to produce very good results. And the trend shows that the goals set for this collaboration are not only reachable, but they are getting closer to being achieved. The keywords for 2 of the regions reached the first page from having basically no ranks. The goals are almost achieved for the last region as well.
In the last 8 months of the collaboration, a clear increase in the amount and quality of the SEO results can be seen. There are many new keywords indexed by search engines. It can be translated as a 56% increase. A total of 24 keywords that can be found on the first page in SERPs. Lastly, the monthly number of visitors also has significant growth of 27%.
There are many companies in the IT field that try to take care of their own SEO. But the company is not specialized in the field. So, the results will not be able to reach the same level as those obtained from a collaboration with a reliable SEO agency, such as GAMIT. Moreover, the effort and time used for SEO could be used to grow the core parts of the company. Outsourcing the SEO needs to reliable professionals will always bring better results and a higher ROI.
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