AThe audit is a process through which we verify all the factors that affect the ranks that search engines give to your websites. The steps needed for a compressive website SEO audit are many. So, our team organized the reports and grouped them into 5 main categories:

✓ Business Assessment

The first category contains all the steps that are taken to assess your business. The goal of this category is to find out as much information as possible about your business and the market state.

✓ Technical Website Evaluation

It contains all the steps that we take to verify the functionality of your website. We do this to observe how good is your website’s user experience and what must be solved and improved.

✓ Content Relevancy Review

Many businesses do not understand the importance that the website content has not only concerning their clients, but also in the ranks that search engines’ algorithms decide. This is why a professional audit should contain certain steps that will check the quality of the website content and find the parts that must be removed, replaced, or improved.

✓ Keywords Ranking Report

It is very important to be up to date with your website’s Google rankings performance. It is essential for both the start of the campaigns as well as their end. This is why a professional audit report should contain your website’s rankings in search engines for primary and secondary keywords.

✓ Retrospective Backlink History

Search engines do not consider only your website when they establish its rankings, but also, all the backlinks to your website found on the internet. These links can increase or decrease the ranks that your website obtains. This is why our team will find all the information about your website’s backlinks history during the   audit. And we can even help you remove the ones that hurt your website’s Google rankings.

AThe right question should be, “what benefits will the SEO strategy obtain from an audit”? Why? Because you will not get any direct benefit from an audit. You will only obtain all the relevant information about the state of your website from an SEO viewpoint. The actual benefits will come only if you use this information to solve the problems found and create a customized SEO strategy. Below you will find the exact benefits that an SEO strategy will get from an audit.

✓ Keywords Selection

The first benefit that an SEO site audit will provide is the ability to select the best keywords. Meaning that you will be able to find out which keyword will bring the most traffic to your website as well as being the easiest to rank high in Google search results. You need to consider both factors as well as the current growth of your business if you want to choose the right keywords. This is very important for a business because the keywords chosen will decide how fast your site will reach the first page, meaning how fast can you see a return on your investment

✓ Targeted SEO services

Another benefit is the ability to target the SEO segments that cause problems to your site. Although an SEO strategy must take into consideration many things, it must focus more on the parts that are the weakest. In this way, the results will come much faster and the future effectiveness of the SEO services will increase.

✓ Adaptive SEO

One of our team’s favorite phrases is “a rigid SEO strategy is a bad SEO strategy”. You should keep in mind that any strategy must be flexible. Search engines always make changes to their strategy while also, the results obtained from any strategy can vary. Because of these two reasons, an SEO strategy must be adapted, otherwise, its effectiveness will drop drastically. And audits provide the relevant information needed to optimize the strategy and maximize results.