But the first thing you need to know is that the best way to test an SEO agency is through an audit. It will reveal the capabilities of the SEO company and give you an idea about the reliability of the agency. Of course, there are other factors that you should consider, and you can find all of them in this article.
Contents:
1. Advantages That an SEO Reseller Program Can Bring to You!
If you want to provide SEO services, then you no longer need to be an SEO expert. Nor do you need to hire experts. You can become an SEO reseller. That means that you can partner with an SEO company and find clients to resell the services of the agency.
But if you want to have success, then you need to find a reliable partner that provides a high-quality SEO reseller program. Also, 2 methods can be used to resell SEO services:
The Most Common Ways to Use SEO Reseller Services
• Create a new SEO agency. The first alternative is to open a new agency, find a partner, and resell its services. This method is riskier than the second one, but it is still very good compared to the standard process. But you must understand that you will need to do a lot of research. Why? To ensure that your partner is good enough and that you have the knowledge required to find leads and convince them to use your company’s services.
• Grow your online marketing agency. The second alternative is the best method that an online marketing agency can use to expand. In most cases, this type of agency will need to introduce new services that their clients need. And the advantages brought by a reseller program provided by a reliable agency are one of the best methods found on the market.
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2. Open a New Agency as an SEO Reseller!
If you want to become an SEO reseller through the first method, then the first thing that you need to know is the advantages that you can expect to get. Compared with the standard alternative, there are 3 essential advantages and benefits that reselling will bring you. It is important to know them and motivate yourself to do everything properly and maximize your success chances.
• Low investment. The first advantage that the reselling method has is the low investment that you will need. Using an SEO reseller program means that you will not need to find a location, hire SEO experts, and buy equipment and tools for them. These represent the bulk of the initial investment that you would need to do through the standard method. But you can avoid all that by simply finding a reliable partner and reselling their services.
• Lower costs. The second advantage will be seen in the recurrent costs. As a new SEO agency, you will need to pay for the tools, salaries, and resources monthly. The problem is that in the first few months, you will not have enough clients to make more revenue than the costs. On the other hand, by reselling the services of another agency, you will always have a lower cost than your revenue. How so? Well, you will only need to pay the agency for the services it provides for your clients.
• Faster growth. Building an agency from scratch not only requires a lot of money, but it is also very time-consuming. In the beginning, you will focus more on the creation of the agency than on fining clients. On the other hand, as an SEO reseller, your main focus will always be searching for clients from the beginning while outsourcing the services. And this advantage will provide you with a massive boost from the start. If your selling abilities are good enough, then you will be able to maintain this advantage for a long period.
3. How to Grow Your Online Marketing Agency with an SEO Reseller Program!
The advantages of an SEO reseller mentioned above can also apply to an online marketing agency. To one that wants to expand the range of the services that they provide. But what you need to know are the simple steps you should follow to maximize your success chances. A reseller program can be excellent, but the results will ultimately depend on your agency’s selling abilities. And the best method to maximize that is to follow 3 simple steps.
• Find potential SEO clients. The first thing that you need to do is to find potential clients from your current ones. It is the most cost-effective starting method. All you need to do is to communicate with your clients, find their needs, and ask them if they are interested in using the SEO services that your company could provide. The more potential clients you find for SEO, the better your expansion start point will be.
• Find a reliable partner. The second step is to find an SEO reseller partner. Keep in mind that you need a reliable partner that can cover all the needs of your clients. And that can produce top-notch results. And for that, you need to research as many agencies as possible until you find the best alternative that is compatible with your agency.
• Reseller the SEO services to your clients. The last step can be considered the easiest one. All you need to do after you find a partner is to start selling your services. Firstly, you can sell to your current clients. Get a feel of the method and try to optimize your process as much as possible. After that, you can look for new clients and continue to grow your company as much as possible.
4. What Should You Expect from Your SEO Reseller Partner?
By now, you should have an idea about what you need to do and what advantages you can expect from a reliable SEO reseller partner. But if you want to maximize the benefits that you will get from using this method, then you need to make sure that the SEO agency is reliable. And for that, you need to check if the agency has 4 essential characteristics. Without them, then you will not be able to trust the SEO agency. And the success rate of this project will plummet.
• Professionalism. Even if they are trustworthy, they may not be ready to follow through with a big project such as this one. So, you should look only for professional agencies that will be able to provide monthly SEO services for type of project. The good news is that the difficulty of making the difference between the 2 is low. So, you can easily determine the degree of professionalism of an agency.
• Experience. The second characteristic is the experience of the agency. Keep in mind that SEO is a complex field, and the more experience your partner has in this field, the more efficient it will be and the more results it will produce for your clients. And this will maximize the collaboration period between you and your clients. So, while you make your decision you should also consider the experience of an agency.
• Transparency. Next is the transparency provided by the agency. You may find many agencies that do not reveal the methods that they use. But you should avoid them at all costs and never partner up in this type of project. Why? Because most of them are unreliable. You need an SEO reseller partner that can be transparent and prove to your its capabilities, including the SEO method that it uses
• Communication. Lastly, the ability to communicate and find an understanding is essential. You need to make sure that you can easily communicate with your partner and avoid the appearance of any misunderstandings. So, you will need to either contact the clients of the agency. Or you can contact the agency and test the communication level of the agency.
5. How to Find the Best SEO Reseller Partner!
The only thing that you need now is to start looking for the best possible SEO reseller partner. And to do that, then you should follow some steps. The first thing that you need to do is to create a list of all the requirements that you have from your potential partner. It must include the essential ones mentioned in this article. But you can also add others that fit your situation. But keep in mind that it will get harder and harder to find the perfect match the more requirement you have. So, you will most likely need to increase your research period.
After you have your requirements list, it is time to look for SEO agencies that provide an SEO reseller program. You can either check each one thoroughly from the beginning until you find a few that can meet all your requirements. Or you can look for as many agencies as possible and only check the requirements that require a low amount of time. With this method, you will need to check all the agencies you found and select the top ones.
The last step of the process is to make the final decision. If you can’t decide between the agencies that you found, then you can do some tests. You can check the online reputation, clients’ opinions, and even test the services of the agencies yourself. Doing this will improve your understanding of the agencies and make it easier for you to make your final decision.
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About the Author
I am responsible for data analysis of the completed projects to identify the main factors which contribute to the Google ranking improvement process. Together with my brother’s skills and my detailed analysis, we can assure all our customers that our services are bulletproof and that you will always get the desired results.
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