Article Updated On 1 January 2022
If you have an online marketing agency, or if you want to open one, then you need to decide how to grow and expand it. And there are many options on the market. So, you will have to choose one option from the many. But doing that can be quite hard. Why? Because you want to choose the best one.
And to achieve that, you must learn about each option to some degree. After that, you will have the ability to make an educated decision that will have the best possible outcome. In this article, you will find the information you will need about white label SEO.
1. Requirements That Your Agency Needs to Meet to Have Success Using the White Label SEO Method
There are 2 reasons for which you may want to introduce white label SEO services. The first one is to expand your online marketing agency, and the second one is to become a white label SEO reseller. If you want to expand, then you have many alternatives that you can use.
But the white label method will produce the best results and have the highest chances to succeed. If you want to start a new company that sells SEO services, then you can use the standard method or the white-label one. The best alternative is to start with the white label method and to switch in the future. In both cases, there are specific requirements that you need to meet if you want to have success using this method, like knowing how to use a Google keyword rank checker.
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You Need to Have a Large Number of Clients
If you already have an online marketing agency and you want to expand, then this requirement will be easily accomplished by your company. But why is it important to have a large number of clients? Well, you can market your white label SEO services to your current clients.
And this will ensure that the starting point of your expansion is higher than your competitors’. If you, as a white label SEO reseller already have 2 or 3 clients that want to buy your SEO services, then it will be easier to find more in the future.
It will be much harder for you to accomplish this requirement if you want to start a new SEO agency. And if you don’t, then the risk that this endeavor to fail is much higher. So, it is recommended that you search for a reliable SEO partner and for clients at the same time.
You need to try your best to find at least 2 clients before you start to sell your white label SEO services. If you can’t do that, then you need to make sure that the quality of the services provided by your partner is top-notch. Why? Because that will make it much easier for you to find and retain clients for longer periods.
2. You Need to Learn How to Market Your New SEO Services
The second requirement that you need to meet is to learn how to properly market your new SEO reseller services. Keep in mind that marketing SEO can be very different from marketing other types of services. There are several methods that you need to research and use. The higher your ability to market SEO, the higher the chances that you will succeed in using the white label SEO method.
• Optimize your own website. The first thing that your potential clients will see will be your website. And if you are not able to optimize it properly, then your clients will not trust your ability to produce the results that you promised. But you can easily accomplish this task. All you need to do is to let your partner do the optimization for you. Doing this will also help you to check the quality of the services provided by the SEO agency.
• Make use of social media and forums. The second method that you can use to market your white label SEO services is to find forums and use social media platforms. You can search for forums where webmasters gather. There you can market your services. You can also create social media pages and groups and do the same thing.
• Use off-site SEO strategies to increase your reach. The last method that you can use is to find websites that have webmasters as the target market. There you can content to build links. You will not only be able to increase the SEO success of your website, but you will also find and attract potential clients. But to use this method is recommended to use the content created by your partner. Why? Because the quality will be higher, and the success rate of this method will increase.
3. Why Is the Best Alternative to Become a White Label SEO Reseller
As mentioned above, there are 2 methods that you can use to introduce SEO services. You can become a white label SEO reseller. Or you can create your own SEO agency or a new department in your online marketing agency.
The obvious choice is to use the white label method. Why? Well, it provides many advantages and has a low-risk rate in comparison. If your company the 2 methods you will find out how big the differences are between these methods.
The investment you will need!
The first thing that you can compare is the investment needed for both methods. If you open a new agency or create a new department then you will need a massive investment. Firstly, you will have to prepare the location for the department or agency. To buy it will be an enormous cost. But if you rent it, then you will have to continuously send money.
Secondly, you will need to buy the equipment and tools that your SEO team will need. So, you will spend a big chunk on the PCS or laptops and monthly payments for the online tools. And lastly, you will have to hire a team of SEO professionals, which will cost you another big chunk of money monthly. What about the white label method?
The costs of using the white label SEO method are much smaller. The first thing that you need is a website or an upgrade to your current one. But the cost will be reasonable and very small. Marketing your services may also cost you some money if you want to use other methods than those mentioned above.
But the only real cost that you will have is the prices that the SEO agency will ask for its services. But you will only need to pay if you can find clients. Otherwise, you will not have to pay for anything. So, it is obvious which method is better from an investment point of view.
4. The Difference in the Quality of the Services
Comparing the quality of the services that you will be able to provide using these methods will also reveal a massive difference. If you create your own SEO team, the quality of the services that you will be able to compare in the beginning will be mediocre. And this can be easily revealed through an SEO analysis.
Why? Well, a new team will not be able to work together perfectly from the start. So, they will not be able to produce the best results for your clients. And that may cause some of them to look for another company. Although after a few months the quality of the services will rise, your company may already be affected by a bad reputation.
On the other hand, if you use the white label method, you can avoid these problems completely. A reliable SEO agency will be able to provide services of the highest possible quality from the beginning.
And that will help you to get a good reputation and keep your first clients for a much longer period. And this boost is exactly what you need to increase your success chances in expanding your agency. Yet again, the white label method is a much better alternative from this point of view.
How Much Time You Need to Start Selling Your Services
The last comparison that you can make is the period needed to start selling your white label SEO services. Keep in mind that the more time it takes for you, as a white label SEO reseller to start selling, the more losses you will suffer.
You will need at least 3 months to create a new SEO department or agency. On the other hand, using the white label method will allow you to sell SEO services after a few days. All you need to do is to find a reliable SEO partner to create the website, and you are set to go. All you will have to do is to find more clients.
5. How to Find the Most Compatible White Label SEO Program for Your Agency!
By now you should know which choice you need to make. So, the last thing that you need to know is how to find a reliable partner that provides the best white label SEO program possible. Don’t worry, it is not hard to do this. All you need to do is to follow some simple steps.
• Use the internet. You can use the internet to find all the SEO agencies that provide white label programs. The more you find, the higher your chances to find the best possible partner. A couple of hours will be enough for you to find all of them.
• Check the quality and prices. Next, you will have to spend a day or two checking the prices and the quality of the services. You need to research the websites and look on the internet and check the reliability of the agencies.
• Test the services. By now, you should have found the best 2 or 3 options. So, you can start with the best alternative and test the services. You can use them to optimize your new website or change the structure of your current one.
In Conclusion, White Label SEO Is the Optimal Alternative for Most Online Marketing Agencies
Unlike many of the standard methods that you may know and even used in the past, the white label SEO alternative requires the least investment. You will need to spend the least amount of money, time, and effort to implement it properly. Of course, the overall risks are also higher than other options you may find.
But you can reduce these risks so much that you can make them almost impossible to cause any damage. So, all you have to do now is to understand your options, make thorough comparisons and choose the one that fits your requirements and needs the best.
Contact Gamit for a complete SEO quote!
About the Author
I am responsible for data analysis of the completed projects to identify the main factors which contribute to the Google ranking improvement process. Together with my brother skills and my detailed analysis, we can assure all our customers that our services are bulletproof and that you will always get the desired results.
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I am the president and co-founder of GAMIT. My business administration background is important in understanding our client’s necessities, so my expertise includes building comprehensive and all-inclusive SEO strategies for lead results. Our advanced SEO solutions are developed through extensive analysis and complete SEO improvement audits.