Google is making constant efforts to improve the way it answers the queries of its users so they can find what they are looking for with far less effort. This is one of the reasons why they make constant updates to their algorithm and they focus on each problem they have to solve. You may not be aware of any change they make until it is done.
But how will you be able to find out if there is any update done to the Google algorithm? First you should take the time to focus on the rankings of your site. If they have changed in any way, you should suspect it has something to do with a new update. This is going to show you if you have to make any additional changes to your web presence.
You should turn to other sources at the same time so you can learn more about the situation you have at hand and find out how you will be able to make the most of it. You must know that your site is not the only one you should follow when it comes to rankings. There are others that can help you in the process before you make up your mind.
The Fred update
For instance, if you take the time to visit the site of SE Roundtable, you will be able to find out a number of details you are interested in. This is one of the best sources you have at hand because it stays in touch with other sites and it is able to provide answers. This is one of the best places you can turn to so you can learn what you are interested in.
A Google update is usually expected or imagined once users start to see a change in the SERPs. These changes can be made by various other factors, but an update can be made without you knowing about it. If you take a look at the month of April, you see there was suspicion of a small update on the 24th, another on the 17th and another on the 4th.
If you take another step back, you will see a confirmed update in March. This is called the Fred update and it is thought to target low quality sites that do not bring any real value to the web. There have been many other updates so far and each of them had a significant impact on the community. You must do your best to stay on top of the game.
If you want to learn more about the changes made by the team behind the most popular search engine, you should visit sites such as SE Roundtable. This is where you will find out what the online community has to say about all the directions Google is going for and you will be able to learn how to adjust your web presence to cope with the new changes that will come up with a lot less effort in the end.
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As a co-founder and managing director of GAMIT I am the first contact of our clients. My job includes setting project objectives and offering SEO consulting advice to customers. My professional background and experience working in the SEO industry are essential in developing efficient SEO strategies and designing innovative techniques.