The reputation and long-term profitability of your business will depend largely on the quality of the digital marketing strategy you implement. Do you want your business to reach a level comparable with players active in the international markets? Are you looking for an effective way to attract the attention of your target audience and optimize the backend elements of your site that will influence SERP rankings? If that’s the case, the best option is to focus your attention on a qualitative and comprehensive search engine optimization strategy.
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SEO is by far the most cost-effective digital marketing technique used by companies operating on a national level. It differs from other methods, such as PPC, in the way it can improve the online visibility of your services.
In SEO, there is no advertising, only complex practices that involve modifying technical and content structures that can affect both search engine visibility and relevance to target demographics. The creation of qualitative content is at the core of qualitative search engine optimization approaches. But how can our company improve it?
For starters, we will develop comprehensive personas for your target audience and use professional tools like Google Keyword Planner to identify the most relevant keywords or phrases for your key demographic. Then, we’ll use the information obtained during the SEO audit to create value-driven content with a direct call-to-action that addresses your customers’ queries.
We will optimize your site for the NLP models of search engines; we will make sure that your texts respect the E-E-A-T guidelines, and not least, we will use structured data in the HTML code of the pages, to increase the chances of your content being promoted in Featured Snippets.
Our company’s complex SEO processes aim to improve your SERP score and boost the long-term profitability of the services and products you sell. How can we make your content visible in position-zero results? For starters, we will use powerful AI-based applications, like Google’s Cloud Natural Language API or SEMrush, to identify the most relevant long-tail keywords for your target audience’s high-volume queries. Long-tail keywords are characterized by low search volume and higher conversion rates since they are targeted at specific topics.
After that, we’ll use content analysis tools to uncover irregularities in your indexable content, whether they’re related to embedded links or text structures. We will incorporate schema markup in your pages’ HTML code, modify your content to respond directly to the informative queries of your target audience, change the structure of your page headers, and incorporate tables and lists in the developed texts. We will follow the latest trends in SEO, prioritize the creation of content for mobile devices, and make the necessary changes for your site to appear in PAA boxes.
To succeed in our approaches, we will embed FAQ or QApage schema in the backend code of the pages, utilizing Inline JASON-LD, RDFa, and Microdata. Plus, we’ll identify the common questions asked by your target audience by leveraging tools like AnswerThePublic and measure the CTR performance of your site through applications like Google Search Console. Our content writing services will keep your site ahead of modifications happening in the SEO sphere. Plus, we will utilize SEO applications that make use of machine learning features, implement predictive analytics on your content, and continually adjust our SEO strategy according to the analytics data obtained with the SEO tools at our disposal.
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The E-E-A-T guidelines are a set of principles used by Google to determine and catalog the quality of analyzable content on indexed pages. Although technically, the E-E-A-T principles are not a direct ranking used by the algorithms of Google crawlers, they still have a significant impact on SERP positions. Why? In a nutshell, it’s because they determine the trustworthiness of content. The E-E-A-T guidelines first appeared in 2014 and served as an addition to Google’s Search Quality Rater Guidelines. However, since then, the framework behind them has changed.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, with each principle having a different role. The “Experience” attribute refers to the author’s direct experience with the topic being explored. Through the “Experience” attribute, Google evaluates the first-hand knowledge of the person who wrote the indexable texts. For example, a tech review written by someone who has revised past versions of that product will be more relevant than one written by someone who has never interacted with items in this category.
The “Expertise” attribute refers to the author’s knowledge of the covered topic. Have you written an article about medical breakthroughs? If so, you should be a healthcare professional. The “Authoritativeness” element considers the authority score of the website, and it can be improved through external hyperlinks. Meanwhile, “Trustworthiness” assesses the overall credibility of the article’s contributor and can be enhanced by providing a comprehensive author bio that can be corroborated via off-page sources. Are E-E-A-T guidelines essential for customized SEO strategies? In this day and age, the answer is yes, as Google is pickier than ever with the promotion of indexable content.
The adjustment of content creation strategies to the E-A-A-T framework has become an essential part of the SEO processes implemented by our company. Do you want your site’s content creation blueprint to remain unchanged following the launch of new Google algorithm updates? Do you want your page to maintain the same level of authority regardless of market development and reduce the risks of SERP penalties? Then you will need our help. How can we improve your content’s E-E-A-T compliance? For one thing, we will cite reliable sources in the body of your texts and highlight the credentials of the content’s authors.
Typically, in order to comply with the E-E-A-T guidelines, articles on your pages must be accompanied by an author page. Moreover, this page should include the full name and the working title of the author, a headshot, links to their LinkedIn profile, information about their professional and educational background, and a short personal bio. In addition, this information cannot be faked, as Google will verify the validity of the author’s data in the Knowledge Graph database information. Our SEO professionals will secure your site by implementing the HTTPS protocol on all your indexable pages, and we will perform a complete audit of your previously written page content.
We will include case studies and personal anecdotes in the written texts that demonstrate the author’s first-hand experience with the presented topic, include schema markup in the HTML code of the pages, and highlight the qualifications of the content creator. Why should you use our services? It’s simple. Our content writers have the experience, qualifications, and education needed to create an author page profile that can be corroborated with external sources. So, we’ll create in-depth and well-researched content that uses keywords relevant to your target audience.
Our Team
Our Professionals
Contact our team and request a free website SEO audit report. You will also get our SEO proposal with the best plan on how to increase your website’s traffic and sales.
(PhD) Ion Tudorache
Co-Founder, SEO Scientist (PhD in Computer Science)(Eng. & MBA) Mihai Tudorache
Co-Founder, SEO Strategist (Eng., MBA)
Top-of-funnel content is a type of digital creative writing that can be used to attract the attention of your target audience, raise awareness about issues of interest to your core demographics, and engage your clients in the initial stages of their online buyer’s journey. The primary purpose of TOFU content is to generate interest in your services, attract visitors who would not normally interact with your products, and enhance your page’s CTRs. Top-of-funnel texts address topics of interest to target clients but, at the same time, are different from other methods used in content writing as they do not prioritize the direct promotion of products or services.
Organic searches drive more than 51% of online traffic, and the implementation of TOFU content creation strategies can directly impact it. How? For one thing, top-of-funnel content can converge a broad spectrum of topics, and it’s usually educational or informative. So, it represents a way to comply with the E-A-A-T guidelines. TOFU texts can help in lead generation, are an excellent way to inform potential customers about topics of interest, are efficient ways to promote your products or services on a national scale, and can contribute to your long-term SERP-enhancement goals.
What are some examples of top-of-funnel content? For starters, our employees could begin with blog posts presenting the digital challenges faced by your target audience in their professional activity. Then, to increase your pages’ CRTs, we could create infographics that present relevant data in a structured way. TOFU content can increase your chances of being featured in position zero in the SERPs and result in increased engagements on your social media pages.
AI is everywhere nowadays, and its role in online content-creation strategy has become apparent if you take a look at most websites indexable by search engine algorithms. AI has led to the explosion of repetitive content-creation strategies that are non-compliant with the E-E-A-T guidelines and promote low-quality content and spam practices. Basically, AI content in 2024 is what hyperlinks were for SERP-boosting campaigns a decade ago. AI can be a tool to enhance SEO strategies and create valuable content relevant to the interests of target audiences. However, low-quality AI content has become an issue, which is why Google had to intervene in its latest March 2024 core update.
Can AI be utilized responsibly to enhance the quality of content-creation blueprints? In most cases, the answer is yes. Our employees can use AI tools to search for E-A-A-T-compliant topics relevant to the interests of your core demographics. Also, AI tools can generate headlines, fix grammatical errors, draft the initial bullet points of the developed texts, and analyze patterns in engagement metrics to improve SERP rankings. The important thing is for AI tools to always be complemented by human revisions and be used in accordance with the interests of customers.
AI can provide insights about market trends. Moreover, it’s a tool through which you can outline content ideas, perform keyword research, and verify the validity of the information found. On top of that, it’s a fantastic resource if you are interested in SEO optimization for the Metaverse. NLP models can help with the generation of descriptive content necessary for the visual elements utilized in AR/VR applications, can aid with semantic searches and optimization for voice queries, are helpful for pattern and object recognition, and can be used to deliver dynamic content that drives real-time user interactions.
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Above all, our experts will use tools such as Google Keyword Planner or SEMrush to identify the words or phrases most often used by your target audience. We will then compare their incidence with that on your rivals’ websites and use them to create relevant texts that take into account your field of activity and the developments in your sector. Texts written by our content writers will offer value to your core demographics, respect the E-A-A-T guideline, and avoid practices such as keyword stuffing, which can be penalized by search engine algorithms.
The content we create can be posted directly on your website pages or in a blog that links to your domain. In terms of optimizing content already on pages, our specialist will modify the structure of your indexable meta descriptions and title tags, ensure that your site complies with the Core Web Vitals, and create robots.txt files that help the indexing of your content. Moreover, we’ll implement internal links to improve navigation between topics.
Is the generated content qualitative both structurally and in terms of the information presented? If the answer is yes, we will start looking for link-building opportunities with sites relevant to your field of activity. Our experts will analyze the pages of authoritative sites for broken links that can be replaced with citations to your content, craft compelling pitches that provide an overview of your firm’s specialties, and make sure that your pages are filled with fresh, constantly updated content, in tune with the ever-changing trends in your field.
About Author
Larisa Stefan
Larisa is our project manager and SEO engineer. Her personal competencies and professional knowledge fit well at Gamit. She works closely with clients and team members to establish the best SEO strategy for each of our projects and then supervises their completion and reporting.
