The world of SEO just experienced a significant shake-up with Google’s November 2023 Core Update. Google’s core updates often feel like a wave reshaping the digital
This is a company based in Brooklyn that provides management software focused on communication. The software includes many different features that can cover many segments of a company. It started as a side project for its sister company. It became one of the top alternatives due to the effectiveness of the software and demand on the market.
Starting in August 2018, our collaboration with the client can be considered a fairly long one. The starting requirements and goals of the company were very bold. The keywords chosen were medium to highly competitive, and none of them were in the top 100 in SERPs. We took the challenge and prepared to show our abilities and experience. Our goal was to reach the top positions for the chosen keywords in the shortest time possible.
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Targeting the wrong audience is expensive and inefficient. Professional keyword research will identify the best search terms for your business.
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Solutions and Results
As a niche market, the bold goals of our client were the right call. And we agreed with it completely. The results produced by our agency in 18 months proved not only the good decisions that were made but also the effectiveness of our strategy and the skill levels of our experts. We were able to achieve top rankings for all the keywords. And we continued to improve the results after the goals were achieved.
In only 18 months, the key phrases of our client were all in the top rankings. And over 70% of them reached the first page in SERPs. As you can imagine, the results are extraordinary. At the beginning of our collaboration, none of them even reached the top 100. Moreover, the PPC costs needed to show similar results can’t even be compared. It only cost our client 16% of the estimated PPC costs.
Overall, the number of keywords indexed by search engines increased by 70% reaching a total number of 830. And 36 of them can be found on the first page of SERPs. Meaning a massive increase of 260% from the start of the collaboration. The number of monthly visitors continued to grow. And at the end of the 18 months, the growth reached 2745%.
As you can see from the reports, even companies that can be considered as a small niche can massively benefit from SEO. But the requirements for the agency are indeed much higher. The experience and skill levels of the professionals employed by the agency play an essential role in producing this kind of result. For this reason, it is essential to find a reliable company that has the capabilities needed to produce top results for companies in small niches.
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