Our customer is an online soccer shop selling football kits from the world’s most loved football teams to all soccer enthusiasts, kids and adults alike. The business was established in 2001, and has been shipping football apparel to fans from all around the globe, ever since. The online football shop industry is competitive, so any business operating within this industry must maintain a strong online presence, thus improving their credibility and authority on the internet is an absolute must.
The client contacted GAMIT in the summer of 2024 because they were interested in a personalised plan to increase their website’s presence in Europe in particular. As always, we started with an SEO audit and paid extra attention to the competitivity of the industry and the rankings of the website for its most relevant search terms. SEO for football kits it is not a highly competitive industry given its niche but the keywords’ high volume searches however, were instrumental in determining the SEO efforts required.
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Targeting the wrong audience is expensive and inefficient. Professional keyword research will identify the best search terms for your business.
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Our SEO professionals at GAMIT designed a month-to-month SEO strategy focused on writing and then publishing relevant content for the website’s target audience. Our plan included high quality link building and targeted guest posting relevant for soccer shop SEO.
We started the campaign focusing on around 30th of the most relevant keywords for our client’s online business. The results came quickly, given the efficiency of our techniques and our methods’ conformity with the desires of the target audience. In just six months, the website saw a strong increase in global organic traffic. Specifically for Europe and the UK, there was a noticeable rise in new visitors and a significant number of keywords reached the first page of Google UK search results.
The results we have obtained for our client in the football apparel industry goes to show that bespoke SEO campaigns based on an extensive analysis that efficiently identifies the needs of the target audience, will always deliver results. Also, it is of outmost importance to have a professional SEO team by your side and GAMIT is the perfect partner because we have 20 years of experience and a strong team of SEO experts.
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