Our customer is a website specialized in providing all the information that any lottery player needs to maximize its winning chances for lottery games. The website provides all types of information that its visitors can use. From the latest winning numbers to odds, winning statistics, and news. Its clients can also find comparisons between multiple lotteries provides that can be used to find the most optimal strategies and the best winning chances.
When we started working with this client, its online presence was almost non-existent. Moreover, the competition over the keywords and the industry was overbearing. The requirements they had were to improve both their online presence as well as the ranks that their website had for their main keywords. The main goal is a constant source of visitors and continuous growth.
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Targeting the wrong audience is expensive and inefficient. Professional keyword research will identify the best search terms for your business.
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Our collaboration started in May 2018, and due to the SEO of the website being almost non-existent, the top solutions we provided at the time were chosen. Using services focused on high-quality content, the ranks that our client’s website had for their main keywords started to appear and slowly increase. Detailed information about the journey can be seen in the reports.
The main factor you need to know is the results we were able to achieve. Because of the high competition, our client required a longer period than the average, but it still only took 8 months to rank over 30% of the main keywords in the Top 30 and 44% in the Top 50. While the rest of the keywords’ ranks also had significant improvements. And these results are for the global search results only.
The journey in the local search results was a lot easier, and the results were seen a lot faster. And considering that most of the visitors that our client needed are toe from Germany. The results they got were more than enough to satisfy them. It only took 3 months for some of the main keywords to reach the first page, and most of the other keywords were closely behind on the second page.
Although SEO has an almost limitless long-term potential, the method is much slower than the PPC alternatives. Of course, for online businesses that want to be successful in the long term, it is the best possible marketing alternative that they could use. But patience is mandatory. If you want to see results, especially in competitive industries, you will need to wait a few months, as you can see from this collaboration.
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