Search engine optimization (SEO) is a complex process that requires extensive knowledge and experience. Without years of learning and training, it is impossible to master all the skills required to perform a full SEO strategy for a business. However, tools like the SEO rank checker must also be considered. Their importance should not be underestimated because they can save a lot of time and effort and make a massive difference in a competitive industry such as SEO.
In this article, you will find a lot of helpful information about one of the most important tools used in the SEO industry. Rank checkers are an essential part of the process, and, as you will see in this article, it is impossible to succeed with this online marketing method if you don’t use at least one of the top options available on the market.
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As the name implies, the first purpose of an SEO rank checker is to determine a website’s ranking in SERPs. You can do so for a particular keyword, or you can check all the rankings of a website and find all the keywords for which it is ranked. However, many of the tools that can be found on the market, especially the professional ones, also have other features that SEO experts find helpful, such as search engine ranking reports and some essential ones. A few examples would be:
- Keyword potential. Not all the keywords are equal. The potential of every one of them is different. Before you start the SEO process, it is essential to decide which keywords your website should compete with. The more monthly searches a keyword has, the higher its potential, and this can be easily found with the help of a professional rank checker. Keep in mind that with each major Google update, the rankings and the potential of keywords will change subtly.
- Ranking difficulty. While you check the potential of the keywords that would fit your business best, you should also consider their difficulty in ranking. Remember that SEO is a competitive field, which means that you and other companies in the same industry will compete for the rankings. A rank checker can help you check how hard it will be for a business to reach the top rankings, which is the so-called keyword difficulty.
- Keyword alternatives. Sometimes, a business may not be equipped to compete for the keywords with the highest potential. They may not have the budget, or they are still new and have no chance of fighting the leaders of the industry. In such cases, the keyword alternatives that can be found in a top rank checker can help you find the best replacements in your strategy.
There are tens or even hundreds of Google keyword rank checkers on the market. They pop up over the years, so you will have an easy time finding as many as you want. However, not all of them have the same features and capabilities. For this reason, you must check the latest SEO trends to find the top options and use only them in your SEO process. We suggest you strongly consider the following options:
- Semrush is one of the best alternatives on the market. It has a complete database of keywords with automated updating to ensure that you will always find the most relevant information about ranks and keywords. If you decide to use it, you will also have access to many different features. However, keep in mind that this is a professional tool that requires you to pay $99.95 per month to use it.
- Ahrefs. This is another excellent tool that has some similarities to Semrush. However, it also has many complementary features that the latter doesn’t. For example, you can check the backlink history of your website and see how effective your current SEO link-building packages are. You can also find information about the competitors’ off-site strategy and learn from them. Because of how great it is, you will also have to pay $99 per month for this tool.
- Moz Pro. Another leader in the rank checker field, this tool comes with many advantages, such as relevant suggestions that can help you improve your website’s rankings and SEO results. It can also be used for keyword analysis to decide which ones are the best choices for your business. Yes, this tool also costs $99 per month. However, the price can go higher depending on the pack that you want to choose.
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The foundation of any SEO campaign is the strategy created after complete SEO research and analysis of a business and its website. With the help of an SEO rank checker and other tools, the research and analysis can be completed in a few hours. However, what would happen if there were no rank checkers to help professionals?
The lack of the primary function alone of checking the rankings of a website would add days of work for a professional. Why? Because he will have to check as many relevant keywords as possible and look through all the results to see if the website is ranked there or not. Another essential function would be keyword research; finding the potential of a key phrase and the ranking difficulty would require an SEO expert to check the competition of each targeted keyword and its alternatives one by one.
As you can imagine, this type of tool helps professionals save weeks of work for every SEO campaign. It also allows the whole industry to develop faster because it reduces the amount of knowledge and skills that SEO professionals need to master before they can provide the services that almost every online business uses.
The first change that would happen in such a situation would be a massive increase in the prices asked by SEO professionals. The amount of work would more than double, so webmasters would have to pay for the extra work. As a result, you should be thankful for these types of tools even if you don’t use them personally because your SEO provider surely uses them.
A Google keyword position checker can have many uses during the optimization process. It is used either directly or indirectly to create a strategy and improve the results produced by professional SEO efforts. Each use is vital to the whole process, and without the right tool, a lot of extra work would be needed. Below is a list of all the critical roles that this type of tool plays in an SEO campaign:
- Keyword research. Before creating a global or local SEO strategy for a campaign, it is essential to perform keyword research for a business. This includes finding the current keywords that a website is ranked for and the ones with the highest potential to produce the best results for a company. Without the tools required for this, it will either take extra weeks of work, or the keywords would have to be chosen randomly. In either case, the results of a long-term SEO strategy would be massively reduced.
- Current and future SEO results. Knowing a website’s current rankings makes it easy for experts to deduce its optimization level’s effectiveness. This feature will also help determine the quality of SEO efforts and their effectiveness in achieving a business’s marketing goals.
- SEO strategy creation and adaptation. With the help of these types of tools, a lot of data can be gathered, which, in turn, is used by SEO agencies to create strategies for their clients. For example, a top agency like GAMIT makes use of the data to personalize its services to ensure they cover all the needs of its clients.
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Co-Founder, SEO Scientist (PhD in Computer Science)(Eng. & MBA) Mihai Tudorache
Co-Founder, SEO Strategist (Eng., MBA)
Without rank checkers, we wouldn’t be able to survive in this industry if our competitors had access to such tools. The only alternative would be for us to create our own SEO tools to replace the ones we currently use because we couldn’t perform our top-notch SEO audits without these types of tools. However, the investment of time, effort, and money required for this would represent a massive risk for any SEO agency on the market, including ours.
This is also the reason why we currently choose to pay for the best tools available on the market instead of trying to create our own. By continuing to use these tools, we are able to grow our company much faster, focus our efforts, and work on providing the best possible services to our clients.
Our whole team also agrees that no SEO expert out there would be able to remain relevant without having access to SEO rank checker tools while his competitors could still use them. This is another reason why it is so hard to become an independent SEO expert: the costs can be a considerable obstacle in the beginning. It is also one of the reasons why it is better to let an agency take care of your business’s SEO needs.
In conclusion, if you want to become an SEO expert, or you just want to take care of your business’s SEO without hiring professionals, you will need to learn how to use the top tools on the market. At the same time, you should be prepared to pay between $300 to $500 for them from the beginning.
Even if you want to take care of your website’s SEO, you still need to be prepared to pay at least $500 monthly. Moreover, you will need to invest a lot of time and effort if you want to have a chance against your competitors who are using the services of other SEO agencies. The chances that this approach will be worth it are very slim. Even paid marketing may be a better alternative than doing SEO without being a professional.
For most online businesses, it is a much better alternative to let our professional team take care of all their SEO needs while they use the time and effort required for these tasks on other parts of the business. As a result, they can grow the company faster and increase the company’s profits to much higher levels.
From this point of view, the ROI that your business will get from these two approaches will clearly show that working with GAMIT is a much better choice. It is in your best interest to check and use the free website SEO audit that our team provides. You will get a search engine ranking report that will show you the current SEO state of your website and which personalized SEO services are the best choice for it.
About Author
Mihai C. Tudorache
I am the president and co-founder of GAMIT. My business administration background is important in understanding our client’s necessities, so my expertise includes building comprehensive and all-inclusive SEO strategies for lead results. Our advanced SEO solutions are developed through extensive analysis and complete SEO improvement audits.
