Every company that uses the services of a white label SEO company wants to still maintain their unique voice in the content or service that they are selling. Contrary to popular belief, companies that use white label products still know what they are doing! There are many reasons why companies choose to resell instead of produce. The cost of production is usually the main reason, but there are many others. The idea of this article is to see how you can still have a voice when outsourcing from a white label SEO firm. You will also learn how to choose the correct company from whom to outsource! But, before we get into it, there are a few concepts that we want to make sure everyone knows.
First of all, white label SEO refers to when a company outsources SEO services. So, to put it simply, let’s start with the example of you hiring someone to help you with some SEO tasks. The company you hired doesn’t fulfill those tasks, but has another company fulfilling them, and sells them back to you as their own. For a more precise scenario, you hire someone to write an SEO description for a product, but they don’t write it themselves. Instead, they buy the description from someone else and then give it to you with their name on it. This typically happens when a company wants to offer more services, like SEO services, but cannot afford to do so. Building a team of SEO experts is way more expensive than outsourcing those services.
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Can White Label SEO Be Branded?
Of course it can! A SEO reseller will provide services that are without any kind of branding. You can put your logo on all of the documents that you are selling. And thankfully, you can personalize the content in various ways. You can change the font, font size or colors that appear in the document. You can customize the content or service to match the image and voice of your company. Remember that you can always also do changes when it comes to the content itself. If you are outsourcing customer support services, like help with replying to e-mails and so on, you can personalize that too. You can add your logo and name at the end of the e-mail. Or, you could add something like: “With respect, The Name of Your Company”. Don’t forget to also add your contact info!
Now, why is customization so important? Delivering services with your branding helps build trust. You need to build a name for your company, and you need your clients to recommend your services further. This can only be done by giving your clients something to recognize. Almost all successful high-end brands have higher prices only thanks to the popularity of their name. We are constantly buying the same exact product, from different brands, for different prices. Most of the time, the price difference is there only because of the name. This is why it’s absolutely essential to build a brand. The services of a white label SEO company can really help in this situation.
Is SEO still Needed in 2025?
With the rise of AI, and all of the Google algorm updates, many people think that SEO is no longer relevant. But that could not be further away from the truth. If you are just now starting your company, and you were thinking of implementing SEO in your online presence, that’s still a good idea! It’s also true that there are some changes in the way in which SEO must be used. Traditional SEO is still working amazingly, but there are some things that must be done in order to keep up with the changes.
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AI and Search Engines
You might’ve heard that AI, especially SearchGPT, is taking over search engines. And while AI is slowly improving, it will probably never actually take over search engines like Google. But because more and more people are using AI to research, SEO is slowing down a little bit. People no longer need to click on tens of links to find out the answer they need. But, this doesn’t mean that nothing can be done, only that a strategy change is needed. EEAT is the SEO strategy that can help your website be pushed up by both AI and Google. But, why is this relevant in our article?
Many companies that provide SEO services don’t know how to correctly use SEO. But, there are a few companies that offer SEO packages that include EEAT. This is why, if you are thinking of outsourcing SEO, make sure to choose a company that knows what EEAT is. Just so you know, it stands for Expertise, Experience, Authoritativeness, and Trustworthiness. As you can probably already tell, this type of strategy is more complex than just keywords alone. Implementing it correctly, and early on, can help even in the scenario in which Google really disappears. Because AI engines only pick up on content from websites that use EEAT. This article published by the Search Engine Journal talks more about this matter.
How to Customize and Improve?
As previously mentioned, there are a few things that you can do that help with giving the content a little bit of personality. If you need to deliver some kind of report, besides adding your logo and name, you can slightly change the way the data is shown. So, instead of the classic circle graph, try something else. Change the colors on the graph, and maybe even change the name of the categories. Outsourcing should not leave you without any work to do. On the contrary, there should always be something to improve. Do not deliver what you receive, but a new and improved product.
Tone is another important thing. The white label SEO company you are outsourcing from will use very generic and plain language. So, depending on the identity of your company, you can spice things up. If you are trying to build the image of a brand that posts memes on Instagram, you can add one-liners on the report. But, if you want to seem serious and rigid, you can add some more pompous words. And, this is why you must know the kind of brand you are trying to build. Everything should be connected and in accordance if you want to seem legit. With services sold by a white label SEO company, you can customize how much you need.
What to Think of when Building a Brand?
You need to have many details in mind when building the image of a brand. First of all, you need a name and a logo. These two should reflect, more or less, the industry you are activating in. So, if you are selling books, don’t use the word ‘knife’ in the name of your brand. The name should help people understand what you are selling. The same applies to the logo, if you are selling books, make sure that something related to books can be found in the logo. Now, you should decide on the colors of the brand. You should have a set of colors that you will always use; you must use these colors only, especially with the logo or branding.
Think of what the people want, and try to offer them exactly that. If there are many companies that provide the same thing as you, read their reviews. See what the people don’t like, what they like, and what they’d like to see change. Build a brand that answers people’s needs, and they will choose you over everyone else. As an example, we, at GAMIT SEO, try to always take in consideration what people need and want. That’s why our SEO packages and prices are the best deal on the market. So, if you are in need of SEO reseller services, you can always contact us!
But Is This all Ethical?
Many people are concerned about the ethics of it all. You might want to outsource SEO services from a white label SEO company, but do not want to lie to your clients. This is a very valid concern, and it actually shows how much you care about doing this right. To give you the short and concise answer, yes, it is entirely ethical. It is not ethical only if you are selling something, and giving your clients something else. As long as your client is receiving exactly what they paid for, they don’t care where it came from. Don’t worry, you are not a snake oil salesman!
For your peace of mind, choose a reputable white label SEO company, to ensure that you are actually delivering high-quality services. And, even if you trust the white label SEO firm you are outsourcing from, you should still do quality checks. Make sure that there is no keyword stuffing, or spammy links. At the end of the day, if the product you are delivering is ruining your client’s reputation, you will be the one at fault. So, it’s worth double checking. Therefore, you should avoid black hat SEO, as that would no longer be considered ethical. And, if you want to learn more about black hat SEO, check out this article published by SEMrush.
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How to Choose the White Label SEO Company?
Choosing the company you will be outsourcing services from is not an easy task. First and foremost, your SEO reseller should be a reputable company. Go through all of their reviews, and even contact their clients if you think it might help. Check their websites, as they might have some testimonials there; but, you should also use some third-party sites when looking at reviews (like Glassdoor or Trustpilot). You need a company that has tons of experience, and a rich portfolio. Any reputable company will have a page presenting their team of experts, some testimonials of their website, and from how long they’ve been in the industry.
The next thing you want to see are case studies. These show real-life projects that the company worked on. By looking at case studies, you can see how and what results they can bring in for the client. It’s a very good chance to see how their team can handle challenges. Also, it’s your chance to see if they take SEO trends into consideration when building their strategy. This is relevant, because trends must be kept in mind when you plan your attack. You need a team that can combine the traditional and modern in a way that brings amazing results for your clients.
Experts with Actual Skills
The best way in which you can tell if the company actually has skills when it comes to SEO, is to look at the SEO they are doing for themselves. Look through their website, and see how well it performs. Look for mobile-friendliness, the speed of the site, and the optimization when it comes to their titles or URLs. If they have skills, they will surely use them for their own website. Therefore, their website is like a business card. Just by browsing through it, you will be able to tell what they can do for your clients. You can find some more tips and tricks when it comes to choosing the best provider on the Surfer blog.
Doing Things the Right Way
If you want to offer your clients more services, choosing the correct white label SEO company will do the trick. After ensuring that the services you are outsourcing are top-notch, you can customize them and sell them to your clients. Avoid companies that stuff their content with keywords, and don’t actually care about creating a successful SEO strategy. This whole practice is ethical, as long as you don’t do any kind of black hat SEO. Be transparent and authentic in your communication with your clients. And, always deliver what your clients paid for.
Remember to make your voice heard, and take advantage of the fact that the services are white labeled. Building a reputation and winning the trust of your clients is extremely important. That’s why you need to customize and improve the product before sending it. Even if you choose a professional company, you still need to make the product yours! Potential clients, or even competitors, should be able to recognize your product just by the tone, colors and quality.
About Author
Mihai C. Tudorache
I am the president and co-founder of GAMIT. My business administration background is important in understanding our client’s necessities, so my expertise includes building comprehensive and all-inclusive SEO strategies for lead results. Our advanced SEO solutions are developed through extensive analysis and complete SEO improvement audits.
