Local SEO strategies have transformed into an absolute necessity for the majority of companies active in sectors relevant to the international markets. However, for the most part, the overall efficiency of a newly implemented local SEO framework will be dependent on the information laid out in your company’s Google business profile (formerly known as Google My Business). How is local SEO intertwined with GBP? Well, for one thing, local search engine optimization strategies work by modifying your site’s back-end or on-page parameters and making them more appealing both for the interests of target audiences as well as for the crawling algorithms utilized by search engine bots.
Your GBP-listed information is crucial for the local visibility of your company, and it’s one of the main tools used by Google to determine your content’s relevancy for local users. Plus, GBP is necessary if you want your venture to appear in the local pack of search results, which, in essence, is a set of three search results displayed prominently at the top of a location-based query that involves a business or activity. Is local SEO possible without also modifying the information you present in your Google business profile? Not really.
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GBP is a crucial part of the modern digital landscape, and the signals it offers to crawling algorithms are the principal criteria used by Google to determine the local ranking of indexed businesses. How can our SEO services company improve your GBP profile and subsequently increase your SERP ranking? For starts, we’ll update your NAP information, check your online reviews, implement a comprehensive content-creation blueprint that will make use of the long-tailed keywords most often used by your target audiences, and upload high-quality photos and videos to your e-profile that showcase either the quality of your services or the location of your business.
What Is the Google Business Profile?
In essence, Google Business Profile is an online SEO-focused tool developed by Google that allows business users to administer their venture’s presence in Google Search or Maps and provides clients with all the necessary information required when accessing online services and products. To put it another way, GBP is for the digital medium, what phone directories were for analog businesses. But this is no coincidence, as the history of the current implementation of GBP traces back to the launch of Google Local in 2004, which was supposed to act as a competitor to Yelp and a digital equivalent to, at the time, popular yellow pages.
Over time, the service has gone through significant modification, influencing SEO trends and increasing in importance for the current crawling algorithms utilized by Google. Since November 2021, GMB has been known as Google Business Profile, and in its present form, it is primarily an online tool that allows companies to implement quick updates about their services, products, or geographical locations while also acting as an all-in-one platform for customers to leave reviews or questions about online-listed entities.
Have you ever searched for a particular business in Google Maps, and found the location and operating hours of the business that interest you in the local search results? That’s because that company leveraged its GBP profile, which, in 2025, is a crucial part of any local SEO strategy worth its salt. Why? Well, in the end, it’s all about local visibility. By updating your GBP information, our company will increase your venture’s chances of appearing in the local pack for businesses active in your sector or in the knowledge panel, which, alongside position zero in SERPs, will have a guaranteed positive effect on your site’s CTRs.
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What Are the Main Benefits of GBP?
Visibility and increased relevancy for the algorithms leveraged by search engine crawlers. GBP is the only reliable (and free) method to optimize your venture’s presence in Google Maps and ensure that your services and products appear for location-based queries, regardless of the subsequent Google algorithm updates expected in the digital landscape. Sure, the digital medium is susceptible to fundamental and successive modifications, and what was once relevant for local or international SEO strategies might not be actual tomorrow.
However, ever since the implementation of Google Local, one thing has remained unchanged. In order for businesses to have any chance at positive SERP increases, their presence in GBP must remain constant. Google Business Profile represents a way to enhance your venture’s ranking for location-based queries, is a fantastic free tool to enhance the overall reputational signals of your brand, and is also a way to respond to your customer’s inquiries without necessarily having to leverage social media or direct messaging applications.
Speaking of messaging, up until July 31st, 2024, GBP used to have a feature that allowed users to communicate directly with businesses via chat. That said, that feature was, in the meantime, discontinued, and the records of past business profile chats were only available to download via Google Takeout up till August 30, 2024. Why was this feature eliminated? The official explanation is that the majority of online users did not use it and that businesses can still leave their contact information listed in their GBP profile. However, chat and profile call history are just a small blip in the grand scheme of digital services pioneered by Google and later discounted with little to no prior announcements.
What Is Our Role?
Our team will ensure that your current NAP information is up-to-date, and we will make use of our SEO audit services to determine the back-end and on-page elements of your website that can have both an impact on your service’s relevancy for target audiences, as well as an influence on the algorithms leveraged by Google’s crawling bots. Where will we start? With comprehensive research of the long-tailed keywords most often searched by your site’s core audience.
With the help of professional SEO applications like SEMrush or Ahrefs, our team will discover location-based keywords that can be subsequently leveraged in a comprehensive content-creation strategy with a pronounced call-to-action. Our company will identify your venture’s direct competitors and create business descriptions, service outlines, or menu listings that target the keywords found on their pages. Then, we will post these texts in your GBP while also incorporating the location-based long-tailed keywords discovered during the SEO audit.
However, our help doesn’t just stop at modifying the elements found directly in your GBP profile. Since 2021, Google has switched to a mobile-first indexing approach, which, in simpler terms, means that the SERP ranking of indexed websites is primarily determined by the technical optimization of pages for mobile devices. So, our focus will be, for the most part, to make your services and products more attractive for user’s accessing your website from handheld devices.
Our Team
Our Professionals
Contact our team and request a free website SEO audit report. You will also get our SEO proposal with the best plan on how to increase your website’s traffic and sales.
(PhD) Ion Tudorache
Co-Founder, SEO Scientist (PhD in Computer Science)(Eng. & MBA) Mihai Tudorache
Co-Founder, SEO Strategist (Eng., MBA)
How Will Our Experts Improve Your Site’s Loading Speed for Smartphones?
For starters, we will ensure that your page’s back-end elements correspond to the LCP, CLS, and FID sub-elements of the Core Web Vitals. Then, after proceeding with an expansive audit, we will optimize the format of the images present in your articles, minify your page’s CSS or HTML code, and potentially utilize a CDN to reduce latency for customers situated far away from your site’s main servers. Plus, we’ll implement lazy loading, which can be helpful if the site’s media elements are dragging down the rest of the pages.
On top of all this, we will implement structured data in the HTML of your pages via JSON-LD, regularly review the performance of your website with tools like Google’s Mobile-Friendly Test, and implement AMP pages, which can also allow your website to appear more often in position zero searches. As for the modification to your site’s on-page elements, our agency will optimize your page’s URL structure by utilizing descriptive terms that integrate precise header tags and make use of high-quality content that leverages ample LSI keywords.
There Is No One Better for the Job
Our team will repurpose your cold content, optimize your article’s meta-descriptions, implement a link-building strategy with websites relevant to the interests of your core audiences, and review your title tags, internal links, and the page’s schema markup. What is the connection between on-page SEO optimization and your site’s Google business profile? Well, on-page SEO is a complex process that, ultimately, has the end goal of making your site more relevant both for the interests of your audience and the crawlers of search engines.
GBP is an extension of this process and basically acts as a comprehensive tool to improve Google search results by making use of user’s location data. Their role, in the end, is similar. To boost engagement with indexed services and align the interest of clients with the offers of online-present companies. By updating your GBP information, our company will ensure you’re kept on top of local, growing trends, and we will maintain the consistency of your venture’s information across multiple platforms.
However, GBP is not everything. To help you gather local citations and encourage multiple customer reviews, our team will list your company on multiple local directories and develop a versatile content creation blueprint that can attract SERP enhancements regardless of medium or format. We will ensure that your products and services remain visible to your core audiences. Plus, with the help of your employees, we will gather the necessary analytics for down-the-road SEO strategies, and we’ll develop a plan to increase your page’s CTRs by leveraging the informational data present in your previously indexed articles.
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What Is the Difference Between the Local Pack and the Knowledge Panel?
Optimizing your Google business profile increases the chances of your venture appearing both in the Knowledge Panel and the Local Pack, which are two distinct areas in search results that can showcase supplementary information about businesses relevant to the search terms inquired by the user. They have different goals and appear in contexts that are dissimilar to one another. However, their importance for SERP has increased tremendously. The knowledge panel is an extra set of contextual data that sometimes appears when users search for information about specific businesses.
Let’s say, for example, that you are the owner of a local restaurant, and a client submits a Google search that contains the name of your business. On the right side of the search results, Google might display an informational box that will contain a description of your company, contact information, or whatever data is available either in third-party directories or in your business profile.
The local pack, on the other hand, is a special section in Google search that displays the top three results for businesses active in a specific area for location-based queries. Are you, for example, the owner of a woodworking shop in Arlington? Then, if someone searches for a “woodworking business near Arlington,” your venture should hopefully appear in these first three results, accompanied by a map showcasing your location.
About Author
Loredana Mihai
Loredana is our project manager. She supervises each step of your project and ensures everything is kept on schedule. Implementing content ideas, managing processes, editing, and reporting are part of her daily activities.
