Described by Google as a regular update designed to surface relevant content, the June 2025 Google core update took 16 days to complete. It came only three months after the last update, the March core update, and its results can be seen clearly today. The update began on the 30th of June, and by the beginning of July, some websites had already started seeing either declines or improvements. Other websites were not impacted at all by the Google June core update. By the 17th of July, this broad core update was complete.
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The Impact of a Core Update
Google’s ranking system is constantly updated with the help of core updates. These updates are not about targeting someone specifically, but rather about helping high-quality content get the recognition it deserves. A broad core update is designed to cover every industry and every niche. Therefore, no matter what your website is presenting, this broad core update will most likely affect your ranking. Search Engine Land tells us that, in case you’ve been hit by the core update, there’s nothing you can do besides creating high-quality content. If that’s what you’ve been doing, keep it going. And if not, you should start now.
Many business owners are not happy with this core update, saying that drastically lowered their traffic. You can see some of the people’s statements about it on Search Engine Roundtable. The whole purpose of core updates is to improve the overall quality of search results. And, the purpose of the June update, as already mentioned, was to ‘surface relevant, satisfying content across all types of sites’, as Google said. Most websites started seeing the impact of the June broad core update starting on the 2nd of July. Many websites that saw a decrease with the previous core updates, feel like they are finally getting back on track.
AI Overview
Formerly known as Search Generative Experience, AI Overview has also been impacted by this broad core update. AI Overviews are now more frequently triggered across all kinds of queries. From the YMYL (Your Money, Your Life) topics, like health and finance, to local intent searches, and even to comparison queries. It seems like AI Overview has really extended. Because of this, the zero-click searches have skyrocketed. AI Overviews just pulls out the most relevant information from different websites, and summarizes it in an easy-to-understand block of text. This removes the need to click on websites to get your answers.
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The Effects and the Recovery
Even if Google acts as if the June core update was just a regular one, the results show that it was a broad core update. With previous core updates, Google gave some advice on how to recover if you’ve been hit by it. With this one, Google hasn’t really said much. As mentioned previously, professionals say that the only thing you can do is to continue to create high-quality content. With the zero-click searches rising, the traffic of most websites is decreasing. And while it’s true that this core update wasn’t a penalty, it sure felt like that to some people.
E-E-A-T Is Back
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s usually described as a set of guidelines that Google quality raters are using to evaluate websites and content. With the core updates, it appears that Google has been trying to say that E-E-A-T is back. Many people don’t even know what it means, let alone implement it. But don’t worry, because we are here to explain. Each letter stands for an element that should be present in your content if you want to rank high in SERP. So, let’s see how you can check all four boxes.
It’s essential to know that the four values go hand in hand. Showcasing one helps with showcasing the other. And showcasing the others, results in obtaining the other ones. It’s a chain that you need to ensure sticks together. Experience and expertise can be shown by posting about your first-hand experience with the product or service that you offer. Create an ‘About Us’ page, where you present yourself and your team, and why you are an expert in your field. Talk about your degrees and certifications if you have any. People need to see that you are worth trusting. This is what this core update teaches us!
As a result of your displaying of experience and expertise, authoritativeness and trustworthiness won’t be late to show. This is exactly why, when E-A-T turned into E-E-A-T, it was considered a significant core algorithm update. Originality, creativity and high-quality human-made content are now more relevant than ever. The latest broad core update proves it, along with the core updates that came before it.
What Can You Do?
Well, the only thing you can do if you were affected by the latest core update is to hire a professional. Complying with E-E-A-T, creating high-quality blog posts, and so on, can be quite daunting for someone who doesn’t have lots of knowledge about SEO. What many people don’t understand is that knowing SEO is a muscle. It needs to be exercised daily in order to grow. At GAMIT SEO, we have a team full of SEO experts. We can help you get back on track, or on the track for the first time! As previously mentioned, this broad core update wasn’t supposed to be a penalty. If it felt like that to you, we can help. Get to the top of SERP with GAMIT!
About Author
Ion G. Tudorache
As a co-founder and managing director of GAMIT I am the first contact of our clients. My job includes setting project objectives and offering SEO consulting advice to customers. My professional background and experience working in the SEO industry are essential in developing efficient SEO strategies and designing innovative techniques.
