Article Updated On 2 February 2022
White labeling is a relatively old method that you can find in the business world. But it only recently started to gain popularity on the online market. You may have heard of it, or you may have not.
But what you should wonder is how can your online marketing agency can use this method to grow and make more profits. And you can find the answers you seek in this article.
So, you will only need to decide if you want to use it or not after you finish reading.
Contents:
1. Why Should You Consider Using the White Label SEO Method?
White label SEO is one of the best alternatives that an online marketing agency can use to grow. It will accelerate the growth rate of your company. But the boost that it provides depends on your decisions and the partner that you will collaborate with in the future. So, the most important task that you have is to find a top-notch SEO agency that you can collaborate with. Also, there are 3 methods through which you can use white label SEO services. Depending on your situation, you can choose the most compatible method.
• Start a reselling company. If you do not have an online marketing agency yet, then you can start a reselling one. You will need to focus on building your agency while also looking after an SEO agency that provides and white label program. By doing this, you will be able to reduce the time, effort, and money needed for opening a company. And the easier it is to start, the more you can focus on finding clients and making money.
3 Purposes For White Label Search Engine Optimization
• Expand your current agency. The second method is to expand your existing online marketing agency. While growing, most agencies will start to introduce new marketing methods to diversify the type of services that they can provide for their clients. For example, if you provide PPC marketing management services, then you can make use of the white label SEO method to start providing this type of service.
• Outsource some of your services. The last method through which you can make use of the white label method is to outsource some of your services. That means that you already have an SEO agency. But the costs of providing some services are very big. So, you can find a reliable partner that has much lower costs. And the prices that it asks for SEO services are lower or similar to your costs. By doing this you can increase your profits. And free up some of the resources used to provide the services.
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2. White Label SEO Services That You Can Introduce
If you want to enter the SEO industry, then the first thing that you need to know are the 4 types of mandatory services that your company must be able to provide. If your agency can provide some of them, then you can only resell the rest. But if you can’t provide any one of them, then you should look for a partner that can provide all the white label SEO services. The goal of these services is to cover all the SEO needs that your clients may have. So, you need to make sure that you can provide all of them.
What Should Your SEO Services Cover?
SEO Audit
One of the essential services that any online marketing agency that provides SEO services needs to have is the SEO audit. A thorough audit will be able to boost all the other services that your partner will provide. And the lack of this type of service will drastically reduce the results that your SEO service will be able to produce. For this reason, you need to make sure that the quality of the audit that your partner provides is top-notch.
Technical SEO
SEO services can be separated into 3 categories. Each one of them is responsible for a different part of your clients’ website. But all of them are needed to produce top-notch results. So, what type of SEO services should your agency introduce? The technical SEO services must cover all the needs of a website from a technical point of view. This means that your partner’s white label SEO services must ensure that the websites of your clients work properly. And they are optimized to maximize the convenience of the visitors.
On-page services
The second part of SEO covers the content needs of a website. In this part, you can include the articles, product or service descriptions, and all the ads or marketing content used on the website. Your agency must be able to optimize all of them and create new content that your clients can use to grow their websites. So, you need to make sure that the SEO agency has these capabilities.
Off-page services
Lastly, the off-site states of your clients’ websites must also be taken into consideration. Keep in mind that search engines will crawl the internet to find as much information as possible about your website. So, you and your partner must be able to provide services that will increase the reputation and authority of your clients’ sites.
3. Benefits That You Can Expect from White Label SEO!
After you find out so much information about white label SEO, you may wonder why can’t simply introduce SEO service by yourself? The answer is very simple, the benefits that the white label method provides are very big. Compared with the standard method, this alternative can be said to be the smarter choice. Of course, there can be expectations as well. So, you need to know the benefits that you can expect from the white label method and compare them with those of using the standard method. Lastly, you can simply choose the most advantageous method.
Reduced costs
The only costs that your company will have are to pay the price asked by the SEO services company provider. On the other hand, if you want to create a new SEO agency or department, without using the white label method, then you will need to buy the space, equipment, and pay for the online tools and salaries of the SEO experts. Also, the difference in time costs is similarly very big. You can introduce white label SEO in a few days. But creating a new agency or department will take at least a few months.
A higher number of maximum clients
In the future, the maximum number of your company will also depend on the method used. An SEO agency is limited by the size of its team and its ability to expand properly. On the other hand, if you use the white label method, then you can simply find one more partner, and you will be able to double the number of clients that your company can have.
Faster growth rate
Time is a very valuable resource. So, one of your goals for the white label method should be to grow your company in the shortest period possible. And the best alternative that you can use is the white label method. Keep in that you can start selling SEO services from the first week, and the number of clients that you can have has almost no limits. As you can imagine, the growth rate of your company will be much faster than that of your competitors.
4. When Should You Start Using the White Label SEO Method
There are 3 main situations in which using the white label SEO method is the best alternative. Examine your personal situation and if any of the 3 of them applies to you, then you can be sure that the white label method is the best solution for you.
• The costs of an SEO agency in your area are very high
The world is a very big place. And the costs of an SEO agency can differ greatly based on your geographic position. So, if the costs of an agency in your area are on the high side, then using the white label method will drastically reduce the costs of your agency. Keep in mind that you can find a reliable SEO agency in any part of the world. So, it will not be very hard to find an agency that provides high-quality services and has reasonable prices.
• You do not want to risk anything
Creating a new SEO agency or expanding it comes with many risks. If your endeavor is not successful, then all the investments that you made will be lost. But if you use the white label SEO method, then the investment will be minimal, and your risk will be close to zero.
• You want to reach your goals as fast as possible
As mentioned above, the white label method is the fastest method that you can use to grow your online marketing agency. So, if you want to reach specific goals in the shortest amount of time, then this is the best solution for you.
5. Should You Ever Stop Using White Label SEO
The white label SEO method is not perfect. It has some downsides as well. For most companies, these disadvantages can be avoided. But if you encounter them and you are not able to get rid of them, then you can stop using this method and find a better alternative. There are 2 main situations in which white labels may become redundant for your agency.
• The costs become higher than the regular method
After the number of clients of your company reaches a high enough number, the costs of the white label SEO method will become very high. So, the question is “How to use the white label SEO method for your new customers?“. If you consider that creating an SEO department and starting to provide SEO services yourself will reduce your costs, then you can slowly make this transfer from one method to the other one.
• There is a risk that your clients will be dissatisfied with this method
Your clients may not agree to use your services after they find out that you use the white label method. In this case, your best alternative is to either reduce the number of services that you outsource or to completely start providing them yourself.
In Conclusion, White Labeling Is The Best Method For Growth
Now you have enough information to gain a basic understanding of the usefulness that white labeling has. It provides a massive growth potential as well as many other benefits.
The is only one question that remains. Is this method the best alternative for your online marketing agency? But only you can answer this question. Only you know the current state of your company and the needs it has.
So, only you can decide if white labeling can help you cover these needs. Make sure you fully understand your business as well as the potential advantages and disadvantages that this method may bring to your company.
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About the Author
I am responsible for data analysis of the completed projects to identify the main factors which contribute to the Google ranking improvement process. Together with my brother skills and my detailed analysis, we can assure all our customers that our services are bulletproof and that you will always get the desired results.
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