Search engine optimization is more than a simple digital marketing technique in which the primary goal is to make your services and products more noticeable to target audiences. SEO is, at its core, a highly technical process whose efficiency will be dictated by the accuracy of the metrics data available to digital marketing companies. Do you operate in a highly competitive industry, and your only chance at market recognition comes from the digital medium? Are you trying to improve your site’s backend functionality and leverage search engine crawlers in your favor? If so, SEO can be the answer to your prayers.
However, how the implemented SEO approach influences your firm’s profitability forecast is something that can only be determined after a comprehensive free website audit. Why is that? A couple of reasons. Audits represent the only way to identify the backend or on-page issues affecting the relevancy of your content and the usability of your pages. By performing an SEO scan, our team will determine whether the loading speed of your pages keeps up with webmaster guidelines and user preferences, rank the mobile-optimization of your pages, and identify the on-page, off-page, or backend factors that can impact the crawlability of your content.
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Our team will identify the keywords most often searched by your core audience; we will classify the UI/UX elements with a direct impact on your site’s crawlability; we will check your site’s conversion rates with tools like Moz; and not least, we will utilize the gathered metrics to develop content-creation strategy one step ahead of Google’s algorithm modifications. Our free website audit will be necessary to guarantee the efficiency of the implemented SEO strategy. So, should you let us check your website’s SEO processes? Yes, as it’s the only way to ensure your service’s efficiency.
The Stages of a Free Website Audit
First, we’ll need to determine the scope of the implemented SEO strategy. Do you want, for example, to target local keywords and enhance your site’s SERP ranking in your regional area? In such a case, the free website audit will take a bit less time, as local SEO is typically less comprehensive than an International SEO approach. With the help of professional audit tools, like GSC, SEMrush, Moz, or Ahrefs, our team will perform a comprehensive analysis of your site’s backend elements and look for any action or technical incompatibility that might have a negative impact on your page’s visibility for search engine crawlers.
The comprehensive free website audit conducted by our team will be used to check the status of your page’s XML sitemaps and robots.txt file, analyze whether your domain respects the LCP, FID, and CLS metrics, and analyze the security certificate of your pages. With the help of GSC, our agency will determine the usability of your website for mobile devices; we will inspect your page’s utilization of canonical URLs, determine if your content was previously double indexed, and see if your page’s HTML code was enriched with the utilization of schema markup, implemented via JSON.
As for the on-page and off-page audit, our team will search and find the long-tail keywords most often searched by your target audience, compare their utilization in your existing content with the one in your rival’s websites, look over your meta-descriptions and meta-tags, analyze your internal links, and inspect your backlink profile. By launching a comprehensive SEO website analysis, our agency will help your website adapt to the latest SEO trends, keep one step ahead of algorithm updates, and help increase the efficiency of your long-term digital marketing approaches.
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How Long Will an SEO Audit Take?
The overall duration of the free website audit will depend on your site’s complexity, the profile of your activity, and the SEO approaches needed to expand your SERP position. Depending on the size of the website and the SEO processes necessary to determine your backend, on-page, or off-page metrics, SEO audits can take anywhere from one week to more than a month. Let’s assume, for example, that you are the owner of a small business, and you want your services to benefit from enhanced digital recognition from local audiences. In such a case, our team will leverage a local SEO approach and audit your website for local queries and regional-relevant keywords.
During a local SEO audit, our team will check your GMB listening, verify your venture’s NAP information, look over your site’s title tags and meta-descriptions, inspect local citations, and provide a score for your already-implemented backlink strategy. For International SEO, on the other hand, the audit will be more complex, and so its duration will be prolonged. For an International SEO approach, our team will check your utilization of “Hreflang tags,” determine whether your URLs are structured for specific regions, note any issues with content duplication, and verify your article’s compliance with data protection regulations and Google’s content ranking factors.
An audit for local SEO typically requires 30-35% less to complete than one aimed at an International SEO approach. In local SEO, the focus is on optimizing your services for a specific geographical area, leveraging the power of location citations, utilizing regional-focused keywords, and creating content with a direct “call-to-action” that makes use of localization tags. For an International focus, the SEO site audit will be more complex, and so will the technical and on-page modifications necessary to change your site’s SERP ranking.
Why Should You Use External Help?
Audits are required to ensure the success of SEO approaches and successfully identify the back-end, off-page, and backend elements that can positively impact your site’s crawlability. However, audits are also one of the most complex and time-consuming stages of the SEO process. Do you operate in a competitive industry, and the bulk of your workforce is focused on your venture’s internal processes? You don’t know precisely how to implement a successful SEO framework and leverage tools such as GSC and Google Analytics in your favor? If so, you should use the SEO website analysis services provided by our specialists.
Our team will perform a complete SEO scan of your site’s technical elements and keep your content crawlable even after core updates. We also possess the necessary knowledge to uncover issues that your internal employees might have overlooked. Our team will implement a full-scale audit of your internal operation, eliminate bias from the equation, reduce your staff’s workload, and create a realistic time frame for the SEO operations required on your website. Can you do this alone? That’s unlikely, as SEO audits could take a long time to complete and provide the metrics necessary for a successful SEO approach.
Our Team
Our Professionals
Contact our team and request a free website SEO audit report. You will also get our SEO proposal with the best plan on how to increase your website’s traffic and sales.
(PhD) Ion Tudorache
Co-Founder, SEO Scientist (PhD in Computer Science)(Eng. & MBA) Mihai Tudorache
Co-Founder, SEO Strategist (Eng., MBA)
Consider the Countless Benefits of Outsourced Specialists
Yes, it is possible to leverage the experience of your internal staff and instruct them to handle the audit of your firm’s operations internally. However, this will be a bad idea for two main reasons. Number one, you will distract your staff’s attention from the other elements of your business that can impact the digital signature of the services and products commercialized. Secondly, even though they probably have at least a minimum of experience with SEO operations, your staff will not possess the in-depth knowledge necessary to suggest SEO solutions tailored to your firm’s specifics.
Do you require conversion rate optimization? Do you want to gain access to advanced technological resources that will increase the depth of the audit? In that case, you should contact us. Our SEO professionals will finish the SEO audit much faster than it will be possible for your internal staff, provide custom insights that can be used to dictate further digital marketing approaches, help you avoid SEO strategy errors that will necessitate a significant financial effort to fix, and maximize your total investment, helping you in the process to improve your firm’s profitability forecasts.
Are you just starting your professional venture, and is the complexity of your operations somewhat reduced? In such a case, checking your website’s SEO processes via an internal audit is an option to consider. However, suppose you are operating in a complex industry. In that case, if you have time-sensitive aspirations and are worried about the overall performance of the already-implemented SEO tasks, a comprehensive audit followed up with an SEO rank checker should be a priority. SEO audits are an inescapable stage of your site’s optimization process. Nevertheless, in the hands of our professionals, their completion will be routine.
How Will We Use the Gathered Information?
After the completion of the free website audit, our team will leverage the information collected and start working on the actual technical, on-page, and off-page modifications required to improve your site’s SERP position. The metrics collected during the audit will allow us to identify the most pressing issues affecting your pages. So, first and foremost, we will try to resolve the backend and crawlability problems affecting the functionality and indexability of your domain. Our team will resolve issues with broken internal or external links, edit your page’s robots.txt files, analyze the structure of your URLs, and implement schema markup in the HTML code of your pages.
We will implement lazy loading and image caching to help your pages get in line with CWV metrics, utilize a Content Delivery Network, as long as you are targeting users from multiple geographic locations, and prioritize the mobile usability of your pages by using CSS to adjust your article’s image sizes. As for the on-page optimization work, our team will leverage the long-tailed keywords discovered during the SEO audit to create a comprehensive content-creation-blueprint that will follow the E-E-A-T guidelines.
With the help of the SEO audit, we will assess the relevancy of your old, indexable content, modify the meta-descriptions of your articles, insert internal links in your recently created content, and develop a link-building strategy with websites relevant to the interests of your core audiences. Moreover, we will analyze the progress of our implemented approach with tools like Google Search Console, improve your site’s visibility in local queries by targeting location-based keywords, optimize your GMB profile, and ensure your site’s data is encrypted with HTTPS.
About Author
Ion G. Tudorache
As a co-founder and managing director of GAMIT I am the first contact of our clients. My job includes setting project objectives and offering SEO consulting advice to customers. My professional background and experience working in the SEO industry are essential in developing efficient SEO strategies and designing innovative techniques.
