Artificial Intelligence is one of those things that makes life feel different. It’s a big moment in the history of humanity, and we will probably always look back on it. It might seem like a silly comparison, but it’s akin to the invention of the Internet. It’s something that’s going to change the life we know. AI didn’t only influence how we interact with technology, but also with art and media. One other area that AI took over was search engines. Google has been the leading search engine forever. They have a new feature, called AI Overviews, and people seem to be loving it.
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What Are AI Overviews?
AI Overviews are the block of text that appears at the top of the page when you search for something. It’s a concise answer to the question you Googled. With the help of AI, information from various sources across the internet is gathered and combined to give you the best answer. As an example, if you are searching “how to fall asleep fast”, the AI Overview will include all kinds of tips and tricks that could help you with your problem. You will quickly understand that you need a sleep routine and schedule, and some breathing exercises. You also receive sources and links for everything that was recommended to you!
This feature is loved by users because it gives them quick fixes to their problems. You no longer need to click on multiple different websites to get the answer you are looking for. The whole process gets way shorter and simpler. People want accurate answers, and they want them fast. It saves the users a lot of time, and it often answers questions that are easier to understand. If you have a relatively complex question, AI Overviews will answer you as simply as possible. Because of all of this, the overall experience of the user is constantly increasing.
SGE and When AI Overviews Appear
SGE stands for Search Generative Experience, and it refers to Google’s feature that uses AI to improve the user’s search experience. AI overviews evolved from SGE, and it became a strong feature on its own. SGE was introduced by Google in 2023. In the beginning, AI Overviews appeared only for complex queries. The user feedback was very good, so Google decided to up their game and go further with the idea. More and more topics started being covered (education, travel, health, etc.), and it became a default feature all around the world. This was the birth of what we now know as AI Overviews.
Now, AI Overviews come in whenever there is a query that requires a concise answer, especially if a complete answer would require checking multiple sources. There are a few typical situations when AI Overviews appear:
- Complex queries – Questions like “What’s a great date itinerary in NYC?” would trigger AI Overviews.
- Comparative searches – Searches like “Does red or green look better on blondes?”. AI Overview will give you all the information that you need in order to make a decision. You will receive general tips, but also clearer information, like what works best for warm blondes versus cold blondes.
- Guides – All the ‘step-by-step’ and ‘how-to’ queries are fit for AI Overviews.
- Educational queries – AI Overviews will pop up when you ask Google to explain something specific to you. An example of such a query would be, ‘Explain investing to a beginner’.
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Why Are AI Overviews Important?
This article by SEMrush shows us how many AI Overviews occurred in SERPs in each industry. Besides the real estate industry, all others had a percentage of above 1%. In some industries, like health, AI overviews show in the top results as often as 23%. Well, a website that is cited in AI Overviews will get more traffic. People usually click on the resources that AI Overviews provides! Because of the AI Overviews summary, users receive the answer they were looking for. But, they now also feel confident enough to read further on the topic.
From this article published by Search Engine Land we find out that AI Overviews are available in over 200 countries and regions, and over 40 languages. As of now, there are more than 1,5 billion monthly users who are getting AI Overviews. People are now Googling more than ever because they know that they will get an answer. Searching for something became exciting, even like an adventure, to see if AI Overviews pop up. People spend more time on the websites they click on from AI Overviews than they would’ve otherwise. Therefore, something that seemed like a bad thing for websites it’s a good thing.
The Effect on SEO
SEO stands for Search Engine Optimization, and it’s supposed to help websites be one of the first results when someone Googles something related to it. If you are selling baby clothes, you want your website to be the first one that pops up when people search for that. But the traditional SEO strategy no longer works as it once did. Traditional SEO includes keywords, optimization of everything on the website, and doing things that would please both the search engines and the users. And while these are still good things to do, they work the same way anymore. There are some things that need to be upgraded.
As SEO trends change, so should the strategies. Because of this, many SEO companies and business owners fear that SEO is dead and don’t know where to go from here. Google says that there is not yet a certain structure that you should follow in order to be picked up by AI Overviews. But there are some things you could focus on that will improve your chances. We, at GAMIT SEO, have been working in this industry for almost 20 years. We are up to date with the latest Google updates and can help your website stay ahead of any change. Contact us if you want SEO services that will boost your website!
How Can You Adapt?
Despite this seeming like the end of SEO and ranking high in SERP, there are some techniques you could implement in your strategy. The first thing that needs to be done is a deep analysis. What do these AI Overviews look like? What do the sources have that you don’t? What does AI Overviews pick up? All of these things need to be understood before doing anything else. Your content needs to be structured beautifully. There should be bullet points, summaries, titles and subtitles. Everything should be easy to find on the page, and even easier to understand. All of the information you provide should be accurate and delivered in a simple but still educational way.
Address complex questions in your content, and answer them as straightforwardly as you can. As an example, if the question is “Does red or green look better on blondes?”, the answer could be “Typically, red looks better on blondes.” And only after this answer do you start to develop and add more information and nuances. You still use keywords in your content, especially long-tail keywords, but you use them more naturally. Whatever happens with AI, keywords still hold power because that’s the word people use to search for something. But why do we think that long-tail keywords are now more important than ever?
Long-tail Keywords
Long-tail keywords are more specific keywords. It could be between 3 and 5 words, but also longer. These target precise search; so, instead of the simple keyword “red shoes”, the long-tail keyword would be “red shoes with bow”. Think of how many businesses use the “red shoes” keywords, and how many people are searching for them daily. But also think of how many are buying; we are sure that you figure it’s not a lot of them. While it’s true that fewer people are searching for long-tail keywords, the conversion rate is usually higher. This is an opportunity to connect with the customers because you are targeting exactly what they are looking for.
People are more likely to buy when they are looking for something specific. It means that they thought about it and that they are ready to find some options to choose from. With long-tail keywords, you create a direct line between you and the user. You should also use long-tail keywords in PPC campaigns, as the cost will be lower (as there is less competition). There are a few tools out there that allow you to identify the best long-tail keywords to use. These types of keywords are one of the best ways to ensure that AI Overviews will take a look at you.
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Search Intent
We cannot talk about long-tail keywords and not talk about search intent! Search intent is one of the common particularities of AI Overviews. It is the intent behind the search. It can be of four main types: informational, navigational, transactional, or commercial. AI Overviews appear more often when the search intent is informational or exploratory. These two types of intent give the opportunity to summarize lots of information into a summary and a few bullet points. It’s one of those situations that could use a time-saving strategy. Understanding the relationship between search intent and AI Overviews can help you when building a strategy.
Enhance E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and it’s an SEO trend! It also represents an important set of boxes that you need to check in Google’s Search Quality Rater Guidelines. This is one of the characteristics Google uses when rating results. We have an article on our blog that discusses EEAT’s relevance in 2025. As you can tell by what E-E-A-T stands for, you need to prove Experience, Expertise, Authoritativeness, and Trustworthiness through your content. Doing this might seem complicated for someone who is not an expert in SEO, but professionals know what needs to be done.
How to prove E-E-A-T? Through high-quality, human-made content. Demonstrate that you are knowledgeable on the topic and that you are worth trusting. Only provide information that is accurate, and share testimonials from past clients. Show users that you have yourself used the product or service that you are trying to sell. People love ‘Behind the scenes’ kind of videos; maybe how you are packing the products or anything of the sort. Don’t forget to add a bio that supports what you’ve been saying. Build a strong reputation, and others will automatically start trusting what you are selling. Therefore, to put it simply:
- Experience – Showcase first-hand experience.
- Expertise – Show the people that you have relevant experience in the industry (degrees, certifications, work experience).
- Authoritativeness – Earn backlinks and try some guest posting services.
- Trustworthiness – Always be transparent and provide accurate information. Ensure that your website is secure and looks nice.
About Author
Mihai C. Tudorache
I am the president and co-founder of GAMIT. My business administration background is important in understanding our client’s necessities, so my expertise includes building comprehensive and all-inclusive SEO strategies for lead results. Our advanced SEO solutions are developed through extensive analysis and complete SEO improvement audits.
