SEO Blog

Google has just wrapped up its second core update of 2023, which commenced on August 22nd and ended 16 days later on September 7th. This update is especially noteworthy for those observing shifts in their website’s performance, as it provides a moment to reflect on the site’s analytics. The change

The highly anticipated Google April Review Update finished rolling out on April 26th, and its implementation took approximately thirteen days to complete. As this was not a core update, something confirmed by different sources, the April 2023 Review Update drops the term “Product” from the updated terminology. From now on,

The first broad core update of 2023 is here. There’s no surprise. After so many years, everyone in the industry has already adapted to these regular changes. It will be a bigger surprise if there is no such update anymore.  Anyways, it seems that Google took its time to make

After five whole months, the latest product reviews update is here. The last one was implemented in September 2022. Such a long period should give you an idea about how much work has to be done and how important this project is. This update also took a lot to be

On December 14, 2022, Google released a new and improved version of their link spam update. It was the second update of this kind in 2022, with the first released in October. The October update expanded the scope of the spam detection system to include content in all languages, not

The December 2022 helpful content update came as a surprise to many SEO experts all around the world. Some of them say that such an algorithm improvement should have been expected, considering that the last one was incomplete and needed more changes. That’s true. In August, Google implemented another such

Google regularly updates its algorithms to fight against spam. You can see spam updates even ten years back. For example, the Penguin Update from April 2012 was also implemented to fight against this problem, but these updates generally focus on specific types of spam. Only a few of them improve

Google finally unveiled their anticipated march Page Experience Update, this time for desktop devices. It was the second such algorithm update rolled out in recent years, the previous one being aimed at optimizing results for user searches on mobile devices. Compared to the first one, which took two and a

After several months of waiting, Google unveiled the December 2021 product reviews update for sites that mainly target product comparisons and engage in item reviews. It was the second such update after the one rolled out in April of the same year. Its implementation took quite a long time, at

Google has finally started rolling out its newest entry in core updates on the 17th of November 2021. The update took thirteen days, a rollout time comparable to the previous July one, but what was exciting and shocked quite a few web admins is that its deployment happened concurrently with

The July link spam update was Google’s third algorithm change in the summer of 2021 and was announced on July 26. The rollout of this update was supposed to take just two weeks, but the whole process eventually took just over a month, with the end of the rollout being

On June 23, 2021, Google rolled out a surprise spam update. Compared to other more significant rollouts, such as the algorithm core updates, which usually take over two weeks to be fully implemented, or the Page experience and the Link spam update, which took two months, respectively a month to

One of the most anticipated algorithm changes of the year, Google’s page experience update, officially began the deployment process on June 15th, 2021. The page experience update was supposed to be fully integrated into the algorithms used by Google by the end of the month, but in reality, the rollout

On the 8th of April, Google announced the release of the Product reviews update, the first of three renewals of its internal SEO algorithms. The other rollouts started on the 1st of December 2021 and the 23rd of March 2022. The impact on the SEO sphere was significant, with the

The world of SEO is constantly changing, and the algorithms implemented by search engines are continually undergoing extensive optimization to make the results for users more accurate. And the latest Google passage ranking update from February 2021 came as a natural evolution of Google’s focus on optimizing visibility for the

Google, over the years, has accustomed us to algorithm changes that brought massive changes in the SEO sphere. Some of these updates were anticipated, while others were unexpected. The May algorithm update was one of those rollouts that web admins expected, but which brought a particular uncertainty about the effect

The ultimate goal for most websites is to be ranked first in Google’s search results, but since 2013 there has been another position on the first page in the SERPs that is even more sought after. The so-called position 0 has made its way to the first page of the

Google officially announced on December 9, 2019, that their BERT algorithm was being deployed for seventy-two other languages besides English. Previously, Google announced in October the implementation of BERT for English language results, and expansion to more languages came naturally, although the process started faster than most analysts expected. Contents:

Google announced on September 24th, 2019, the release of a new series of broad core updates. It was the third such update of 2019 and the second in a row to be announced by Google on the company’s Twitter page. The September 2019 core update was global and affected indexed

This update was expected. There were no surprises when it was implemented because Google announced it approximately two weeks beforehand. It is the fifth update dedicated to product reviews of this year, and it’s part of Google’s plans for the future. This category of updates appeared after the company acknowledged

Google regularly updates its algorithms. Most of the time, these changes are minimal and not even confirmed.  From time to time, the update is a major one with a vast impact on SERPs. These are generally named core updates. The September 2022 core update is the second one of this

This algorithm update was announced a week before implementation, so you should have been prepared for it. You can still make the required changes if your site’s ranks were negatively impacted by it. Contents: Why Did Google Implement This Helpful Content Update? Google emphasizes the quality of the content posted

Not all Google updates are confirmed. Sometimes, Google would even implement an update that has some not-intended consequences. In general, the minor updates do not cause any fluctuation in SERPs like a core update, but some massive changes happen unexpectedly once in a while. Contents: Massive Fluctuations Have Been Detected

Finally, after half a year, a new core update was implemented by Google. Usually, those updates are introduced with a frequency of three to four months. It was unexpected that it took so long for a new one to be implemented this time. Contents: Why Was This Core Update Implemented?