ABOUT THE AUTHOR
Larisa is our top SEO Manager. She leads our audit and implementation departments, meaning she is in charge of your SEO campaign from the moment we perform the SEO audit till we deliver the ranking reports. She will always make sure that your project is right on schedule.
Larisa is an Applied Electronics and Telecommunications undergraduate and a Business Management postgraduate. Her expertise and over 10 years of experience in digital marketing and SEO are valuable assets to our agency. So, her SEO materials are packed with tips and recommendations for everyone.
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We are in 2026, and the latest developments happening in the SEO space make it necessary to reconsider the link-building strategies previously used for achieving predictable but fruitful modifications in the SERPs. Guest posts and link insertion strategies are still relevant for sites looking to achieve organic growth in CTRs
The overall success of the SEO strategies applicable to modern companies is intertwined with both the quality of the E-E-A-T-optimized content and the technical, backend elements with a direct impact on content indexability. The SEO landscape has undergone significant modifications in the last couple of years, and the launch of
One of the issues that many businesses struggle with is choosing between an in-house SEO team and an outsource SEO partner. Each option has advantages and disadvantages, and we will discuss them in this article. The best decision will depend on the size of the business, the budget you have
The latest update to Google Search finally finished its rollout process on June 2nd, 2026. The May broad core update needed twelve days in order to be fully implemented and it was the second such algorithm modification of the year, after the latest one released in March. The impact on
SEO is the cornerstone of modern digital marketing strategies, but in order for our specialists to properly modify the on-page and backend elements that influence your site’s SERP position, we will need to conduct an in-depth audit of your website elements and look for clues that might showcase the issues
Google has described this March 2026 spam update as a regular one. It’s the second Google algorithm update of 2026, with the first being the February one. The spam update rolled out for approximately 20 hours, beginning on the 24th of March at 12 PM P.T. and completing on the
What Is Niche Marketing? In the broadest of terms, we can define niche marketing as an ongoing digital branding strategy in which the end goal is to appeal to customers with specific needs and preferences, rather than trying to advertise your services and products to a broad category of people.
SERP Volatility Image In the simplest of terms, we can define SERP volatility as how much and how often the Google search position of your website changes for specific keywords. In other words, was your website ranked first in the SERPs yesterday, but today, for some reason, it’s only ranked
In 2026, the visibility and, therefore, long-term profitability of the services and products commercialized by your business will be directly tied to the measures you take in order to enhance your presence in online directories like Google Maps. Are you interested to learn how to rank higher on Google Maps?
Introduction to Google Lens Quick Overview of Google Lens What is Google Lens? In short, it is a powerful AI-reliant search tool that makes use of both CNNs and advanced OCR algorithms in order to analyze images (and even videos) in real time, from your phone. From searching for skin
The Google August 2025 spam update is the first spam update of this year. Google didn’t announce anything special with this update, which means that it’s just one of the usual spam updates that Google does from time to time. The year 2024 had a total of three spam updates.
SEO content writing is at the core of what digital marketing is. Whether you have a blog, or a website for your business, you need to write content. You’ll see business owners make articles with AI and then stuff them with keywords. But, as you can probably tell, that won’t
Many businesses are trying different strategies in order to grow their company. In 2025, online presence is everything, and it goes hand in hand with SEO. It’s not unusual for business owners to get overwhelmed with the SEO jargon. But, this article is going to present to you some of
If you want a successful business, you need to know what people are looking for. Understanding how SEO, keywords, and digital marketing work, can feel overwhelming; especially for someone who’s just beginning. But, luckily for you, this article is here to help you understand all of the concepts that you
Experience, Expertise, Authoritativeness, and Trustworthiness. These are four of the values that we all look for both online and offline. As everyone already knows, the digital era develops as each day goes by; and, if you want to understand what’s happening, you need to stay on board. E-E-A-T is useful
Digital marketing is the way of the world right now. And when it comes to generating traffic for your online business, you are depending on SEO. Search engine optimization is responsible for the results ranking, and when a website appears on the first page, it gets more visitors. Most people
Only a week after releasing its December core update, Google bestows the market with the last spam update of 2024. The spam update rolled in only seven days, beginning on the 19th and finishing one day after Christmas day. Despite the short processing period, Google’s spam update had significant impacts
The modern internet is intertwined with our current understanding of SEO practices. This is not a statement but a verifiable fact that has, in the last decades, shaped the way users interact with the offerings of market-focused companies. Are you active in a competitive sector, and your rivals benefit from
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