SEO content writing is at the core of what digital marketing is. Whether you have a blog, or a website for your business, you need to write content. You’ll see business owners make articles with AI and then stuff them with keywords. But, as you can probably tell, that won’t have good results. SEO content needs to be high-quality in every sense. It should have accurate information and the information should be delivered through clear writing. Creating engaging content that people will relate to is not as easy as it might sound. This article will act as your comprehensive guide if you are wondering how to write SEO content.
Contents:
What SEO Content Is?
If you want to know how to write SEO content, you need to know exactly what it is. SEO content can be anything from blog posts and articles, to product pages. The fact that the content is optimized to be picked up by search engines is what makes it SEO. It’s the content that you are creating focused on topics that you know users are searching for. And, while writing it, you are also keeping in mind the way that search engines work. Just to ensure clarity, SEO stands for Search Engine Optimization. Therefore, SEO content is text with search engine optimization in mind. More examples of places where SEO content can be used:
- Landing pages
- Author pages
- FAQ pages
- Social media posts
- Newsletter
The Benefits of SEO Content
Correctly done SEO content can have various benefits. If you rank high in SERP (Search Engine Results Page) you get traffic! The better the SEO on your website is, the higher your website will rank in results. You don’t need to pay lots of money on ads, because you can organically rank high. While it’s true that the results of SEO as not as sudden as those of PPC (Pay-per-click), the results are long-term. Frequently appearing in results will make users trust you more too. The more you are in the results, the more visibility for your brand. Isn’t this what every business wants? You want people to know about your business, and this is what SEO content does. This article by SEMrush talks more about the importance of SEO content.
The SEO Writing Best Practices
In order to have success with SEO, you need to know what practices to use. The first and most important one is quality. You need a clear structure, so that your text is easy to read. Write in small blocks of text, and try to keep your sentences short. Avoid jargon as much as possible. Psychology Today presents five of the elements that make writing good. There is a writing rule called the 5 Cs that helps you ensure that your writing is delivering the intended message. The 5 Cs are:
- Clarity
- Cohesiveness
- Completeness
- Conciseness
- Concreteness
Taking search intent into consideration is another practice that you need to implement in your SEO strategy. Search intent, commonly known as the user’s intent, is the intent of a query. Search engines will deliver results based on the intent. Knowing the types can help you optimize your content for the one that interests you, or for all of them. Tailoring your content helps improve your chances of ranking higher. There are four main types of search intent:
- Informational – It’s when the user is searching for information. Queries like ‘How to write SEO content?’ are informational. You can easily hop on this type of search intent.
- Navigational – These are the queries that are searching for something specific, like ‘YouTube homepage’. The user knows what they want to see.
- Transactional – Searches like ‘buy iPhone 16’ are a transactional intent because the user has decided that they want to buy. Other words used in transactional search intents are: hire, rent, for sale, discount, order, and sign up.
- Commercial – This is the search where the user wants to make their research, so instead of ‘buy’ they would say ‘iPhone 16 reviews’. Or, the search could say ‘compare iPhone 15 and 16’.
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The Importance of Keywords
Keyword research is not just one of the trends in SEO, but rather one of those steps that you want to take if you want to succeed. Keyword research is the process of finding the words that lead the most people to your business. All SEO writing services will begin with keyword research. You need to know the words that you need to use in your content! Google wants to connect the user with the most relevant results based on the words that they type in the search bar. And keyword research ensures that you are one of those results. Therefore, if you want to know how to write SEO content, you must start with through keyword research.
There are several keyword research tools out there that you can use. Some of the most popular ones are: Google Keyword Planner, the SEMrush tool and the Ahrefs tool. GAMIT SEO offers the best content writing services because we have a team of skilled writers, and access to some of the best tools available. Now, for a few tips. Both short and long-tail keywords are amazing, and a combination of them is ideal. But, many agencies that offer content writing services forget about long-tail keywords. And while it’s true that they don’t get as much traffic, the conversion rate is quite good!
Create a Plan
First of all, you want to identify your goal and your voice. What do you want to offer the user? What is the voice of the brand? Depending on what you are selling, you can play with a sillier or a more serious voice. Moreover, to choose the correct voice and tone, you need to know who you are addressing. The words that you choose to use in your text should differ depending on your audience. If you want to make a reference or a joke in a text, you need to ensure that your audience gets it. Referencing The Munsters or The Addams Family sitcoms from the ‘60s might not be a good idea if your audience is full of teenagers. You might want to reference the new Netflix show Wednesday.
Audience Research
Audience research is the process of gathering and analyzing data about the users who interact, or could be potentially interacting, with your business. You want to know who they are and how they are behaving on the internet. You want to identify the main group and focus on them, at least in the beginning. You want to have a list of the demographics. The data that is of most interest to you is:
- Age
- Gender
- Location
- Income
- Occupation
- Marital status
- Level of education
- Religion
- Race and ethnicity
- Sexual orientation
All of these are elements that influence the way a person will respond to a certain marketing method. As you saw in the example with the 60s sitcoms and the Netflix show, different ages react directly. So, depending on the information that you will fill out for the demographics of your audience, you will know how to approach. If you want to know how to write SEO content, you need to know who you are writing it for. GAMIT SEO is an SEO services company that can help you with the process of identifying your audience. We can also help you curate your content to fit what your audience is expecting.
Competitor Analysis
One of the SEO writing best practices is to do some competitor analysis. The thing you want to do is to analyze their top five ranking articles. Then, check their word count, what headings and subtitles they used, what the overall structure of the article is, and what topic is being covered. Try to find the things that are done well, and those that could be improved. Using these articles as a guide, you can create even better articles. Read the comments to these articles, and try to address the users’ desires in yours. Even if your competitor has been in the market for a longer time, SEO can still put you in front of them.
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Write, Write, Write
Now, it would be ideal to have an actual content writer doing this task. For those who don’t know, a content writer is a professional writer. They know how to integrate keywords naturally, and they need to have good research skills. Creativity and storytelling are two of the essential elements of content writing that not everyone has. Even in a company full of SEO experts, a content writer is still the one writing the content. But, don’t worry, you could start by writing the text yourself. If you follow a few basic rules, your work will still have results!
First of all, you need to identify the word count and structure that works best for the content that you need to deliver. You might need around 500 words, but then you need to be careful with how many keywords you include. You might need a 1000 or 1500-word text, but you need to be careful not to add lots of unnecessary words. Believe it or not, some subjects every require articles that surpass 2500 words. As the one in charge, you need to analyze the situation and decide on the word count of your articles. If you are scared or not a skilled writer, start small.
Human for Humans
Any SEO writing services provider will tell you how important it easy that you write like a human, for other humans. If you are not good at writing, you might be tempted to use an AI tool in the writing process. Believe us, your bad writing is more valuable than the good writing of AI. Humans have been writing and reading for thousands of years, they can tell that a robot wrote it! Many AI writing tools tend to you overcomplicated words and expressions. You want your text to be easy to read and understand. Try to maintain a conversational and friendly tone.
Avoid Keyword Stuffing
To put it simply, keyword stuffing is when you use the same keyword over and over again in your text, even when it doesn’t come naturally. This is usually considered spam, and instead of tricking the search engine, you will be penalized. It’s true that in the earlier days of search engines, the number of times that keywords were being used mattered. But those times are long gone! Over the latest Google algorithm updates, it has become more important that the keywords actually make sense in the text. Therefore, the smart thing would be to build sentences and ideas around those keywords. If you want to use the keyword ‘dog food’, don’t just slap it everywhere on your website, write an article about dog food!
On-Page Optimization
Knowing how to write SEO content requires some elementary knowledge about On-Page SEO. All of the best content writing services will tell you how important optimization on the page is. Think about it, besides the text, there are several other elements on the page. Something you might not know about is something called ‘Meta description’. It’s a summary, around 150 to 160 characters, that shows underneath the page title in SERP. This feature gives you a chance to create an appealing summary, with the right keywords, for your article. Pay attention to the ‘Title tag’ too. It’s the HTML element with the title of the page. Keep it under 60 characters, and include the main keyword.
Internal and external links are an essential step to take when writing content. Internal links are the ones that guide the reader through your website. These are the links that lead to related articles, or the page of a product that you are mentioning. It helps both the search engine and the user to browse your website more easily. It also gives the search engine a better idea of the structure of your website. This might lead to being ranked higher. External links are the ones to authoritative external sources. These links show the user that you are aware of those with authority in your industry or niche. And it improves trust and credibility in your business as a result.
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Update and Up-to-Date
Writing an article and publishing it is not when the work ends. Once and a while, or every time new information appears, you need to update your content. Let’s say that you wrote in your article that a certain bacterium can live up to 10 days. But scientists have just found out that it can last up to 10 months. You want to go to the article you wrote, and include the accurate data. You can just replace ‘days’ with ‘months’. Or you could write that they just made the discovery that changed the data to months instead of days. It doesn’t matter how to put it. What matters is that if someone ends up on your website, they receive the accurate information. After you update it, don’t forget to share it on your social media accounts!
About Author
Larisa Stefan
Larisa is our project manager and SEO engineer. Her personal competencies and professional knowledge fit well at Gamit. She works closely with clients and team members to establish the best SEO strategy for each of our projects and then supervises their completion and reporting.
